The Godfather of the first generation of hip-hop in Korea, Cho PD, who topped the charts with mega-hit albums like "In Stardom" and "Great Expectation" and discovered superstars like PSY and ZICO is gearing up to take some bold new steps in the K-Pop industry. Earlier it was reported that Cho PD was filming a documentary capturing the process of creating his brand new rookie K-Pop group through a reality show. With this rookie group, he aims to usher a new generation of K-Pop.
Now, it has been revealed that Cho PD will be producing and releasing the world's first reality documentary surrounding the formation of a rookie K-Pop group as an NFT or a non-fungible token.
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Earlier this year, HYBE, the company behind K-Pop giants BTS, shared their ambition of branching out into NFTs: "HYBE and Dunamu plan to develop an NFT business under a new joint venture, which will allow the artist IP-based content and products that HYBE has showcased to date to become digital assets for fans. We are working with Dunamu to create a way to expand the fan experience more diversely and securely, such as digitally authenticating the uniqueness of these photo cards and making them permanent, but also allowing them to be collected, exchanged, and displayed in a global fan community platform like WEVERSE."
As such, while NFTs might not be a novel venture, what makes Cho PD's project unique is the fact that he will be presenting the first reality documentary NFT and will debut his rookie group through the same. Through all these attempts, Cho PD aims to break away from the existing framework of the K-Pop industry and foster something new.
ChoCo Entertainment
This documentary, titled "ChoCo Trainee 1.1", will showcase the formation of the group, preparations for debut as well as its launch through NFT. It will be released through domestic and foreign NFT trading platforms.
The K-Pop and entertainment industries are making various attempts to target the NFT market, but NFT content is not as diverse as the market's high expectations. Through this first attempt in South Korea, we plan to diversify K-Pop content and expand a new fan experience using NFT.
Cho PD
Are you excited for "ChoCo Trainee 1.1"?
Don't miss the reality documentary that will be released soon!
