The K-Pop industry is known to be a revolving door of innovation, creativity, and impactful star presence. The Hallyu wave has effectively taken over the world with idol groups and soloists, along with riveting K-Dramas at the forefront. Just like previous years, the Ministry of Culture, Sports and Tourism conducted the Overseas Hallyu Survey to determine overseas fans' favorites in various categories.

The main purpose of this survey is to compile the data on the impact of the Hallyu wave. With a sample size of 25,000 people from over 26 countries, the 2024 Overseas Hallyu Survey tries its best to show an accurate representation of what types of K-Content is being consumed in different countries.

In one part of the survey, respondents were asked "Who is currently your favorite Korean group/artists?". Let's find out their answers below!

 

Top 5 Favorite K-Pop Groups/Artists

1. BTS

With an impressive 29.1%, BTS takes the top spot among overseas fans' favorite K-Pop idol groups/artists. While the BTS members were active with solo schedules, they slowly made their way into the army, one by one, in order to carry out their mandatory military enlistment. Despite fulfilling their national duty, the iconic boy group's musical influence, positivity, and unique outlook have cemented them as a top idol group.

 

2. BLACKPINK

Following in second is world-renowned girl group BLACKPINK. They were selected by 13.1% of respondents as their favorite idol group. After the conclusion of their Born Pink World Tour, the iconic girl group decided to stay together with YG for group promotions, but would pursue their individual endeavors under a separate companies. Despite this, the very essence of BLACKPINK still resonated deeply with K-Pop fans across the globe for both their music and individuality.

 

3. Psy

When 'Gangnam Style' first dominated the world charts, it seemed like a fever dream. However, through its success, the Korean wave was able to make a resounding resurgence worldwide. This international success has remained with Psy since, praised for his contributions to Korean entertainment and culture. Psy had a somewhat quiet 2023 but was still able to fill concert venues and remained at the forefront of overseas fans' hearts, being selected by 2.9%.

 

4. BTS' JungKook

BTS as a whole were successful soloists in 2023, however, the one member who was selected by 2.7% of overseas fans as their favorite artist was none other than the golden maknae himself, BTS' JungKook. Coming out with the album "GOLDEN", comprised of hits like 'Seven', 'Standing Next To You', and '3D', JungKook's career was elevated to another level. He was able to showcase his individuality as an artist, becoming a beloved name among the K-Pop community and beyond.

 

5. IU

Rounding out the list at no. 5 is the lovely singer-actress, IU. The award-winning soloist was selected by 2.1% of overseas fans. In 2023, she earned immense love for her appearance in hilarious yet heartwarming sports movie, "Dream". Aside from this, IU is an artist that millions love worldwide, praised for her swoon-worthy musicality and incredible artistic prowess.

 

Top 5 Favorite K-Pop Groups Regional Breakdown

Although the above artists were the overall consensus among overseas fans, there were some outliers among the various regions. In Asia - Oceania TWICE and BLACKPINK's Lisa took no. 4 and no. 5. Stray Kids were included in the Top 5 of the Americas and Europe. Then BIGBANG's G-Dragon was present among the fans in the Middle East and Africa. However, one common factor among all regions was BTS' place at the top. Even in a year where they all slowly transitioned into military service, they remained the hottest K-Pop act that the world has ever seen.

However, speaking of consistency, BLACKPINK remained at a constant no. 2, while they were beaten out by BTS' loveable maknae, JungKook, among the overseas fans in Africa. These rankings have remained quite similar over the past several years.

As seen through the results of the Overseas Hallyu Survey over the years, BTS and BLACKPINK remain a force to be reckoned with. They worked tirelessly, standing on the biggest stages worldwide, communicating with fans through whatever means possible. They built up a long-standing legacy within the K-Pop community that surely won't crumble anytime soon. And despite all the criticism and hardships they might have faced along the way, the groups remained resolute in their commitment to their profession as idols, leveling up at various moments of their career. Both BTS and BLACKPINK have become frontrunners of the K-Pop industry, recognized by millions, if not trillions, around the globe.

 

The BTS & BLACKPINK Effect

It's hard to describe just how big of an influence BTS and BLACKPINK have had on the K-Pop community, resulting in both groups being no. 1 and no. 2 on overseas fans' top 5 list. With such longevity in their careers and the ability to connect to audiences beyond music, they've become a mainstay within the various micro-communities scattered across K-Pop. Currently, the two groups are taking a pause in their careers as a group, with BTS in the military and BLACKPINK focusing on their solo endeavors. However, both BTS and BLACKPINK continue to show up in netizens' mentions, extending their reach past the dedicated fandoms of ARMY and BLINK.

As a result of their continuing fame, despite being in a rest period of their group career, the sentiment towards the two are quite positive as fans patiently wait for their return.

And while it might be some time until we're able to see both BTS and BLACKPINK take the stage as a full group, this proves one thing: they show no signs of slowing down. The fact that people are still mentioning and searching about the two groups showcases their massive allure, bewitching the entire world to fall into their ocean of charms. This affection is well-earned, backed up by spectacular stages, heartwarming social media interactions, and being treated to additional content, so their absence is rarely felt. With this, it's quite likely that even future iterations of the Overseas Hallyu Survey will result in the idol groups being no. 1 and no. 2 once again.

 

Other Consistent Star-Studded Names

The prestige of BTS and BLACKPINK aside, along with Psy, there are even more names that deserve recognition for leading the Hallyu wave to even bigger heights. When talking about the globalization of K-Pop, one cannot forget about JYP Entertainment girl group TWICE. They've become a sturdy cornerstone within the industry, consistently selling out concert venues and becoming more than a national gem. Now, fans everywhere cheer their name at their various world tour stops and all across social media.

The interest over time towards TWICE has remained consistently high over the past 5 years, peaking around the times of their world tour, year end award show performances, and new releases. With such a strong fanbase and even interest from casual K-Pop fans, the girl group has an enormous stake in the K-Pop industry. Their presence is undeniable and will surely continue to persist, even with the changing of generations.

Then there's celebrated veteran, IU, who has managed to remain in the top 5 K-Pop acts for overseas fans for the past several years. Her sheer influence in the K-Pop scene cannot be understated, as she's also able to bridge the gap between music show stages and drama film sets.

Over the past 5 years, similarly to TWICE, netizen's interest over time towards the soloist have remained at a constantly high rate, showing huge jumps during song releases, news of her relationship status, and the moment she announced her world tour. Apart from BTS, BLACKPINK, and Psy, these two amazingly talented and renowned artists have remained at the top of the K-Pop scene, receiving love from international fans far and wide.

Newer groups from the fourth and fifth generation are currently showcasing a parade of talents, vying for the top spot in overseas fans' heart. Only time will tell if they'll have the ability to be included in the Overseas Hallyu Survey and be mentioned among the top 5 groups of overseas fans.

What do you think of the results of the Top 5 K-Pop Idols/Artists for the 2024 Overseas Hallyu Survey?

The 5th generation of K-Pop is all the rage right now and dominating this generation as one of the top rising groups is none other than RIIZE. With talented members, gorgeous visuals, and addictive music, RIIZE is steadily making their mark on the industry. Their latest comeback with the prologue single 'Impossible' was a house track that featured outstanding choreography, and the member who caught fans' attention the most with his unmatched dancing skills was Shotaro.

Thoroughly impressed by Shotaro's flawless talent, we were left wanting more. So, it got us thinking about a dream variety show where Shotaro could collaborate with fellow K-Pop idols who were also known for their incredible skills.

So, here are the top 5 idol dancers we would love to see collab with RIIZE's Shotaro!

 

1. Shotaro x SHINee's TaeMin

The person who wants this collaboration even more than us is probably Shotaro himself. TaeMin is Shotaro's role model and as we all know, TaeMin is one of the best, if not THE best dancer in K-Pop. A collaboration between the reigning King and a rising Prince would be fantastic, to say the least. Both dancers have their own unique groove and style that, we believe, would complement each other wonderfully.

 

2. Shotaro x SEVENTEEN's Hoshi

Another dancing machine whose talent knows no bounds, Hoshi would be perfect for a dance collaboration with Shotaro. With both Hoshi and Shotaro being sunshine personified, this collab would break the internet for being the coolest and the cutest at the same time. We can already imagine the two idols getting along well together and we would love to see them come up with an original choreography.

 

3. Shotaro x EXO's Lay Zhang

If we're talking about the best of the best when it comes to dance, we cannot possibly forget Lay Zhang. The idol recently made his comeback on Korean music shows with his latest song 'Psychic'. With the man, the myth, and the legend back, we would love to see him dance with SM's rising star, Shotaro. From one dance prodigy to another, this could be a collaboration that's truly one of a kind.

 

4. Shotaro x KISS OF LIFE's Natty

Widely recognized as one of the it-girls of K-Pop right now, Natty is an outstanding dancer, to say the least. A collaboration between the two 5th-generation dance icons - Natty and Shotaro, would make the headlines for days. Both artists have a knack for a variety of dance styles and are known for their high-energy, precise performances. We'd love to see a fusion of different dance styles from them.

 

5. Shotaro x New:ID's Wilson

Currently a trainee under MLD Entertainment, New:ID's Wilson is already gaining attention from all over the world for his dance skills. New:ID's SNS is buzzing with dance cover videos and fans just can't get enough of Wilson's moves. Collaborating with Shotaro would be a great opportunity for Wilson to learn from his sunbaenim and give us even more reasons to fall in love with both of them all over again.

Which K-Pop idol do you want to see Shotaro collaborate with? Tell us on X!

The results for the 2024 Overseas Hallyu Survey has been released, naming the most beloved K-Dramas of viewers from across the globe. The top 5 series consists of "Squid Game", "The Glory", "King The Land", "Crash Landing On You", and "Taxi Driver", in that order. For the third time since its release, "Squid Game" continues to dominate, earning mass-attention from audiences worldwide.

Conducted by the Ministry of Culture, Sports and Tourism, the Overseas Hallyu Survey aims to compile the data on the impact of the Hallyu wave. With a sample size of 25,000 people from over 26 countries, the survey tries it best to show an accurate representation of what types of K-Content is being consumed in different countries.

While many more amazing series have popped up over the years, "Squid Game" is still named as one of the most enjoyed K-Dramas by 9.0% of survey participants. While they're not all the same genre, they do have some similarities, and some clear cut reasons why "Squid Game" remains at the top.

 

Top Ratings And Streams

Looking at the list across the board, these series cover a variety of different themes. This includes everything from lighthearted romantic comedy to suspenseful thriller and heart-racing action.  As vastly different as they might be, they share a similarity in receiving top ratings and streams.

At their highest ratings, "Crash Landing On You" received 21.7%, "King The Land" ended on 13.8%, and "Taxi Driver" received 16% for season 1 and 21% for season 2 respectively. When it comes to the Netflix-produced shows of "Squid Game" and "The Glory", rather than percentage ratings, there are hours viewed. At its peak and according to FlixPatrol, "The Glory" reached an astonishing 124,460,000 hours viewed. But this seems pale in comparison to the 571,760,000 of "Squid Game".

Earlier, we mentioned that Squid Game was picked by 9.0% of survey respondents. The rest are as follows: "The Glory" (3.4%), "King The Land" (2.6), "Crash Landing On You" (2.2), and "Taxi Driver" (1.6). While the rest of these series are amazing in their own right, the difference between "Squid Game" still remains quite large, even three years after its release.

While these numbers don't tell the whole story, they portray these shows' mass appeal and how they naturally had the entire globe wrapped around their finger, eagerly moving from episode to episode. With a majority of these shows made available through Netflix, and "Taxi Driver" as the lone Amazon Prime Video representative, it was easy for individuals around the globe to become hooked and name them as their top series of 2023.

 

More Than Just A K-Drama

Now, we have a general idea of how well these series have done, according to stats. And while statistics might be a clear representation of these K-Dramas' success, when breaking things down, it becomes more than just the numbers. And in turn, these shows become more than just a regular, old K-Drama. In the case of "Squid Game", "The Glory", and "Taxi Driver", they certainly were not your typical K-Dramas that ended with a couple riding into the sunset towards their happily-ever-after. Instead, they erred more on the intensity of the world, how some actions are simply unforgivable, and the sheer ruthlessness of certain individuals. They introduced global audiences to a grittier, less explored side of K-Dramas that left a lasting impression on millions.

Looking over at "Crash Landing On You" and "King The Land", these two offered a totally different experience for viewers, acting as quintessential examples for your tried and true K-Drama. They had layers of depth and character development, while remaining lighthearted enough for you to witness a swoon-worthy romance, made you smile in unending laughter, and kept audiences coming back every single week.

Millions of individuals raved about these series' incredible success and how they managed to change the landscape of the K-Dramas we see today. And aside from the feel good happy endings and the idea that love is real from "Crash Landing On You" and "King The Land", they approached a myriad of real-life topics that are generally harder to talk about for any one person. "Squid Game" tackled economic disparity, "The Glory" depicted the lasting effects of bullying, and "Taxi Driver" portrayed the idea that the less fortunate can receive their due justice.

It's in these life lessons, combined with the pure entertainment factors, that make these shows so worth it.

 

The Lasting Effect Of "Squid Game"

It's no secret that Netflix's "Squid Game" became a world-renowned hit. According to data collected by Netflix, as of April 14th, 2024, "Squid Game" has received a approximately 265,200,000 total views, earning it the top spot of Netflix's Most Popular TV (Non-English) list. During its initial year of release, it became an international craze, with millions flocking to filming locations of the series, creating a boon in the tourism industry. Even the official VISIT SEOUL website curated a list of "Squid Game" filming locations that travelers could visit in Seoul.

Additionally, a pop-up playground was previously set up at Itaewon station, which ran from September 17th, 2021 until September 26th, 2021.

Many would think that the first year of global success aside, and with the amount of incredible K-Dramas that have graced our screens since, surely there would have been at least one to overtake the no. 1 spot from "Squid Game". However, going from 21.2% to 11.3%, and now 9.0% shows just how much presence the Netflix series continues to retain.

From mentions & reach to netizen sentiment, "Squid Game" remained truly relevant within such a fast-paced and ever-changing entertainment world. And while there are dips here and there, the sentiment around "Squid Game" is ultimately positive, a consensus shared by a large portion of survey respondents and the world. Although the drama's mentions and reach are on a downwards trend, it has yet to fall off completely, showing that audiences still have their tabs open to search more about "Squid Game".

Looking at it even deeper, there's many reasons for that.

 

The 'Wow' Factor

Entertainment-wise, "Squid Game" is truly a special title. As the characters participate in a series of missions in an attempt to earn a life-changing monetary prize, audiences await with bated breathe to see just who will make it out alive. Taking simple Korean games and transforming them to psychologically frightening tasks blows everything out of proportion, but creates such an inescapable  magnetic pull that you can't help but be dragged along by its explosive plot. This 'wow' factor certainly contributed to the overall success of "Squid Game" and how it became such a loved hit for three years in a row.

 

Spinoffs And Reimagined For Real Life

Even with its immense virality and worldwide influence, many probably could not foresee that it would incite others into action to replicate the hit series and create a real-life "Squid Game". One of the most notable attempts was done by popular YouTuber, Mr. Beast. Although the contestants do not carry a sense of desperation to succeed like the original characters nor is blood actually shed, the spirit of "Squid Game" is still present. This 26 minute video by the YouTuber now sits at around 600M views.

Then, just last year in 2023, Netflix tapped into the success of "Squid Game" and created "Squid Game: The Challenge". This was the official real-life rendition of the iconic series. While this was a bit more laidback like Mr. Beast's version, tensions were a little higher as the streaming giant tried its best to stay as true to the K-Drama as possible.

Outside of these, along with many other attempts to bring "Squid Game" to life, the iconic tracksuits, guard outfits, and more reached store shelves everywhere. Then when Halloween came around the corner, millions walked along the street dressed from head to toe in "Squid Game" attire, showing their enjoyment and outright affection for the show.

 

"Squid Game" Moving Forward

Considering the news about "Squid Game 2" and how it's going to drop sometime this year, it seems the craze is far from over. Rather, it will most likely receive a second wind, dominating watchlists and search engines worldwide. And even then, depending on whether or not the response for season 2 is similar or surpasses expectations, there could even be a chance that the "Squid Game" universe is expanded even further. This would pave the way for even more exploration into the "Squid Game" narrative and an expansion of an already complex story. This time next year, "Squid Game 2" could be like its predecessor and be chosen as the top K-Drama from 21.2% of survey respondents, or more.

What do you think of the results for the 2024 Overseas Hallyu Survey? Have you gone back to rewatch "Squid Game" in the past year?