In recent years, Y2K has become the hottest new trend in K-Pop. From reviving actual Y2K music and style, such as Lee HyoRi's '10 Minutes' and the 2000s makeup trend that it inspired, to contemporary K-Pop groups incorporating the Y2K style and sound, such as NewJeans and tripleS, the K-Pop industry is making the absolute most of this trend. However, we have to admit, we just can't get enough.

Why is Y2K so popular, you ask? Well, Y2K, as a buzzword in today's day and age, started with the Y2K aesthetic, which, in turn, came from social media and mainly TikTok. As trend cycles are said to repeat periodically, usually every 20 years, such a surge in the popularity of Y2K was predicted, especially with COVID-19 amplifying the need to escape to simpler times.

Demand led to supply and the K-Pop industry quickly picked up on the trend to bring us some Y2K bangers. Be it remakes of hits from the 2000s or modernized reinterpretations of the Y2K sound, this trend was not to be missed. Retro was already on the rise, with tracks like BTS' 'Dynamite', so Y2K found the perfect environment to grow and expand, which ultimately birthed the representative Y2K-inspired girl group - NewJeans.

With NewJeans, Y2K-inspired music exploded in popularity, gaining more traction than ever before in the mainstream, and we got more music that was just hitting different. Why? Because there was science backing it up!

RIIZE on X

What's the first word you think of when you listen to Y2K music? For a lot of people who experienced Y2K, it is nostalgia. For listeners who weren't born in the era where these trends are drawn from, it is arguably anemoia. Just a general longing for a time long gone that seemed much happier than now is what lies behind this attraction but there's also something very interesting happening in your brain that is making you jam out to all these Y2K hits.

It's called neural nostalgia. The music we listen to between the ages of 12 and 22 is imprinted into our brains stronger than any other music we will ever listen to. Due to the brain's rapid neurological development during these formative years, combined with the heightened emotions during this time of life, especially as we're becoming young adults, the music we listen to becomes intertwined with our lives forever.

So, if you were listening to 1st or 2nd generation K-Pop during this time, science says that you'll still sing along to those bops with just as much passion and joy as you did before, and you might even argue that it was the peak of K-Pop, simply from an emotional perspective, putting aside critical analyses. So, with the current generation of K-Pop bringing back that nostalgic sound, it's hard not to be taken back to the golden years of life, our coming of age.

This is the key to the NewJeans sound. The group doesn't just stop at Y2K but instead taps into the nostalgia of the bygone era in a timeless way so anyone and everyone can relate to the essence of their music.

For young people who are growing up with the 5th generation of K-Pop, years into the future, they will remember this generation more vividly than anything else. The importance that SHINee holds in my life may be similar to the love our future generation will have for RIIZE, and so it will go on.

Until then, take this as a life hack, and whenever you're feeling down, put on some Y2K K-Pop, and escape reality.

K-Pop fashion is trendy among many fans. People love to see the latest trends within their favorite groups and recreate their iconic outfits. Certain groups especially stick out regarding fashion in the K-Pop industry. Recently, NewJeans has been a staple in respect to trendy fashion and iconic looks.

NewJeans fashion focuses on vibrant colors, preppy clothes, and bringing back the Y2K trend in K-Pop, an early 2000s staple in the fashion world. Straight from their debut, the 5-member girl group made heads turn because of their stylish clothes. When it comes to fashion, NewJeans knows how to look good. If you want to dress like the girl group and keep up with the latest fashion trends, this article is for you! Here are some things that will give you that NewJeans look and have you upgrading your wardrobe.

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Y2K + Vibrant Colors = NewJeans

If you want to nail the NewJeans look, there are two words that you should follow. Y2K and colors. NewJeans love wearing early 2000s fashion and it's one of their signature looks for comebacks. Not only that, their colors for concepts are usually bright, vibrant hues of blue, pink, green, and many more! Some staples of the Y2K brand are crop tops, pleated skirts, and of course, colorful accessories. Pairing up a neon pink skirt with a stylish pair of rings and necklaces will set you on your way to styling like NewJeans!

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Subtle Makeup Is The Way To Go

NewJeans love to rock many makeup looks but their most iconic look is their soft, natural makeup looks. The girls are a huge fan of subtle eyeshadow and lots of blush. If you want to emulate their makeup looks, try to stick with colors that aren't too bold. Pink, brown, and coral eyeshadow will complete your fashion look, focusing on covering mostly your cheeks and eye areas with the colors. If you want to change it up a bit, adding a small makeup jewel next to your eye will have you looking like a NewJeans member!

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Accessories Add More Flare To Your Look

Makeup and your outfit are important but to nail the NewJeans look, you need to add some accessories to your wardrobe! You can pair a cute white top and baggy jeans together but what sells it is the hat you chose to complete the look or even something small, like a belt. To no surprise, NewJeans are a fan of bunny-styled accessories and bows in their looks. One of the unforgettable accessories they wore was their bunny backpacks for their single 'OMG'. If you can find some bunny-themed accessories or a colorful necklace, it'll elevate your look and make your whole outfit stand out.

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Don't Forget Your Hairstyle

Don't forget to style your hair! Hair is important to your outfit and you can be extremely creative with it. NewJeans are a huge fan of two particular styles, hair up and hair down. Regardless if it's a high ponytail or their long hair down, the girls love these looks for their fashion. Sometimes they love to give us a unique look such as HaeRin's unforgettable cat ear hairstyle in photoshoots and comebacks. If you combine a colorful outfit, cute accessories, soft makeup, and a high ponytail, congrats! You've got the NewJeans style down!

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The K-Pop world is not only filled with many celebrities and groups, it's filled with many fans too! K-Pop fans are extremely passionate individuals and they are the backbones of many groups in the industry today. Many people want to share their love of K-Pop to the world. Thanks to a developing society, technology has made it possible for many fans to share their love of K-Pop with the world! With the rise of social media channels and K-Pop around the world, content creators have taken the stage!

If you want to be the next big content creator in the K-Pop world but don't know where to start, we're here to help! Here are some things you need to do if you want to start K-Pop-focused content creation.

1. Make Sure You Pick Your Niche And Research!

The world of K-Pop content creation is very unique and complex. Thousands of channels focus on their niche and before you start, you should decide what yours is! Content creation is not linear and you have many options for your pick. Are you more talkative and people consider you the comedian in your friend group? A reaction channel might be a good fit for you. Do you love all things fashion, have a closet full of endless clothes, and have a makeup collection that would make anyone jealous? Your name is written on a channel focusing on recreating K-Pop idols' makeup looks and outfits. Whatever you decide to choose, it's important that you choose something perfect for you and you research what it's all about. There are other content creators you can gain inspiration from or see how they rose to popularity in the K-Pop community. Once you figure out your forte, you're already one step closer to being an amazing content creator! Your niche could even allow you opportunities to meet K-Pop groups, dance with them, or receive products from different brands and companies.

@kazrolina

finally edited my clips 😛 #kpoplux #enhypen #ateez #stayc #ive #shinee #xikers #cravity #engene #atiny #swith #dive #kpop #kpopluxmadrid #kpopconcert

♬ original sound - kaz ☆

2. Pick Your Channels And Plan Your Posts

With the rise of social media, there isn't just one channel that you could choose to create. TikTok, YouTube, Instagram, and more, the options are endless for your content creation dreams. If you are not a fan of long-form content and videos, you could choose Instagram or Twitter for your posts. If you enjoy the thrill of editing and talking to a camera, TikTok or YouTube could be a better fit. Once you have your channels figured out, planning what you want to post and when to post will help keep you organized. If you're more spontaneous, you could have things recorded and just save them in your draft whenever you're ready to post them.

3. Don't Be Shy, Post What You Make!

NewJeans may be 'Super Shy' but that doesn't mean you have to be! It can be scary to start content creation. Many eyes will be on you and you may expect some videos to perform a certain way and then get the opposite effect, Regardless, be proud of what you post and make it a habit to create the best content that you can. Your possibilities are endless! The soloist AleXa was just a simple K-Pop fan who loved to post her dances and now she is a well-known soloist in the industry! Whatever your focus is, you could be the new big face in the K-Pop content creation community!

Mixed Asian Media