"SEOULCon" Shines As A Global Hub Of Music, Tech, And Culture For New Year's Festivities

Seoul became the vibrant hub of innovation and entertainment as the Seoul Business Agency (SBA) curated a spectacular New Year's weekend at DDP Oullim Square. "SEOULCon" , which saw a full house, featured captivating performances by Jay Park and ChungHa, drawing in a star-studded crowd that included the League of Legends World Champions, T1 team.

Korea Entertainment Management Association

"SEOULCon," the two-day annual cultural extravaganza held on December 30 and 31, was a melting pot of diverse content. Attendees were treated to exclusive showcases from Netflix's popular shows like "Single’s Inferno" and "Physical 100." With over 3,000 influencers from 50 countries, this event was hailed as the world's largest influencer expo, connecting people through immersive experiences and vibrant brand presentations. The sheer enthusiasm of the 100,000+ attendees illuminated the event.

We want to make Seoul a center of world media and content by gathering influencers who influence them in Seoul and holding people-centered events. Humanity's industrial trend has changed from agriculture to industry, and from knowledge and information to information and communication technology. Cultural content, and media and content that deliver this in an easy and fun way, will lead the global industrial trend.
Kim HyunWoo, CEO of SBA

The music lineup was a powerhouse, featuring K-Pop icons like Jay Park, Apink, ASH ISLAND, DJ Soda, and Lee GiKwang of Highlight. Additionally, the Hallyu Star and Global Influencer Awards celebrated the talents of actors like Lee JunHo, recognizing their exceptional performances in beloved series.

Korea Entertainment Management Association

"SEOULCon" wasn't just a celebration; it was a convergence of technology, entertainment, and global culture. It showcased Seoul's dynamism and creativity while providing an unforgettable kickoff to the New Year.