In recent years, Y2K has become the hottest new trend in K-Pop. From reviving actual Y2K music and style, such as Lee HyoRi's '10 Minutes' and the 2000s makeup trend that it inspired, to contemporary K-Pop groups incorporating the Y2K style and sound, such as NewJeans and tripleS, the K-Pop industry is making the absolute most of this trend. However, we have to admit, we just can't get enough.

Why is Y2K so popular, you ask? Well, Y2K, as a buzzword in today's day and age, started with the Y2K aesthetic, which, in turn, came from social media and mainly TikTok. As trend cycles are said to repeat periodically, usually every 20 years, such a surge in the popularity of Y2K was predicted, especially with COVID-19 amplifying the need to escape to simpler times.

Demand led to supply and the K-Pop industry quickly picked up on the trend to bring us some Y2K bangers. Be it remakes of hits from the 2000s or modernized reinterpretations of the Y2K sound, this trend was not to be missed. Retro was already on the rise, with tracks like BTS' 'Dynamite', so Y2K found the perfect environment to grow and expand, which ultimately birthed the representative Y2K-inspired girl group - NewJeans.

With NewJeans, Y2K-inspired music exploded in popularity, gaining more traction than ever before in the mainstream, and we got more music that was just hitting different. Why? Because there was science backing it up!

RIIZE on X

What's the first word you think of when you listen to Y2K music? For a lot of people who experienced Y2K, it is nostalgia. For listeners who weren't born in the era where these trends are drawn from, it is arguably anemoia. Just a general longing for a time long gone that seemed much happier than now is what lies behind this attraction but there's also something very interesting happening in your brain that is making you jam out to all these Y2K hits.

It's called neural nostalgia. The music we listen to between the ages of 12 and 22 is imprinted into our brains stronger than any other music we will ever listen to. Due to the brain's rapid neurological development during these formative years, combined with the heightened emotions during this time of life, especially as we're becoming young adults, the music we listen to becomes intertwined with our lives forever.

So, if you were listening to 1st or 2nd generation K-Pop during this time, science says that you'll still sing along to those bops with just as much passion and joy as you did before, and you might even argue that it was the peak of K-Pop, simply from an emotional perspective, putting aside critical analyses. So, with the current generation of K-Pop bringing back that nostalgic sound, it's hard not to be taken back to the golden years of life, our coming of age.

This is the key to the NewJeans sound. The group doesn't just stop at Y2K but instead taps into the nostalgia of the bygone era in a timeless way so anyone and everyone can relate to the essence of their music.

For young people who are growing up with the 5th generation of K-Pop, years into the future, they will remember this generation more vividly than anything else. The importance that SHINee holds in my life may be similar to the love our future generation will have for RIIZE, and so it will go on.

Until then, take this as a life hack, and whenever you're feeling down, put on some Y2K K-Pop, and escape reality.

The 5th generation of K-Pop is all the rage right now and dominating this generation as one of the top rising groups is none other than RIIZE. With talented members, gorgeous visuals, and addictive music, RIIZE is steadily making their mark on the industry. Their latest comeback with the prologue single 'Impossible' was a house track that featured outstanding choreography, and the member who caught fans' attention the most with his unmatched dancing skills was Shotaro.

Thoroughly impressed by Shotaro's flawless talent, we were left wanting more. So, it got us thinking about a dream variety show where Shotaro could collaborate with fellow K-Pop idols who were also known for their incredible skills.

So, here are the top 5 idol dancers we would love to see collab with RIIZE's Shotaro!

1. Shotaro x SHINee's TaeMin

RIIZE on X / TaeMin's Instagram

The person who wants this collaboration even more than us is probably Shotaro himself. TaeMin is Shotaro's role model and as we all know, TaeMin is one of the best, if not THE best dancer in K-Pop. A collaboration between the reigning King and a rising Prince would be fantastic, to say the least. Both dancers have their own unique groove and style that, we believe, would complement each other wonderfully.

2. Shotaro x SEVENTEEN's Hoshi

RIIZE on X / Hoshi's Instagram

Another dancing machine whose talent knows no bounds, Hoshi would be perfect for a dance collaboration with Shotaro. With both Hoshi and Shotaro being sunshine personified, this collab would break the internet for being the coolest and the cutest at the same time. We can already imagine the two idols getting along well together and we would love to see them come up with an original choreography.

3. Shotaro x EXO's Lay Zhang

RIIZE on X / Lay's Instagram

If we're talking about the best of the best when it comes to dance, we cannot possibly forget Lay Zhang. The idol recently made his comeback on Korean music shows with his latest song 'Psychic'. With the man, the myth, and the legend back, we would love to see him dance with SM's rising star, Shotaro. From one dance prodigy to another, this could be a collaboration that's truly one of a kind.

4. Shotaro x KISS OF LIFE's Natty

RIIZE on X / Natty's Instagram

Widely recognized as one of the it-girls of K-Pop right now, Natty is an outstanding dancer, to say the least. A collaboration between the two 5th-generation dance icons - Natty and Shotaro, would make the headlines for days. Both artists have a knack for a variety of dance styles and are known for their high-energy, precise performances. We'd love to see a fusion of different dance styles from them.

5. Shotaro x New:ID's Wilson

RIIZE on X / New:ID's Instagram

Currently a trainee under MLD Entertainment, New:ID's Wilson is already gaining attention from all over the world for his dance skills. New:ID's SNS is buzzing with dance cover videos and fans just can't get enough of Wilson's moves. Collaborating with Shotaro would be a great opportunity for Wilson to learn from his sunbaenim and give us even more reasons to fall in love with both of them all over again.

Which K-Pop idol do you want to see Shotaro collaborate with? Tell us on X!

One thing that goes hand in hand with K-Pop are variety programs. With the help of these shows, both veterans and rookies have the opportunity to become better known to the public and earn a following outside of their music. Variety programs allow these artists to showcase their unique personalities, causing fans to fall deeper in love with their favorite stars.

However, one aspect that has remained a sensitive topic for both fans and idols is dating. Even under the premise of a dating program, these idols are put under a microscope and scrutinized over anything romantic. With the boon of dating shows in the past few years and the participation of idols, perception seems to be changing.

Idols being on a dating show isn't some foreign concept, nor was it born overnight. It's gone through its fair share of changes, culminating in both success and pushback from numerous fanbases.

The First Idol Dating Programs

MBC

One of the first dating reality shows that included K-Pop idols is the famous "We Got Married". Making its premiere in spring of 2008, it paired various celebrities and had them act as married couples. Some famous idol pairings include SHINee's TaeMin and Son NaEun, BTOB's Yook SungJae and Red Velvet's Joy, along with CNBLUE's Jung YongHwa and Girls' Generation's SeoHyun.

While it was well known by audiences and participants that this was a fake relationship, many became immersed into every single moment, as if they were getting a sneak peak of what these stars would be like if they were to actually date. The pairings produced such incredible chemistry, earning nicknames like the 'Goguma Couple' (YongHwa and SeoHyun) or the 'Bbyu Couple' (SungJae and Joy).

tvN

Another dating program with idols that surfaced in 2012 is tvN's "The Romantic and Idol". For its first season, it featured second and third generation idols in JiHyun (former 4Minute), AOA's HyeJeong, Jei (former FIESTAR), SeungAh (former Rainbow), Park HyungSik (ZE:A), GOT7's Jay B, 2PM's Jun.K, and MBLAQ's Mir. The group traveled to Jeju Island where they would stay for 4 days and 3 nights, get to know each other, and hopefully walk away being chosen at the end.

Then there's "SHINee's YunHaNam", featuring the SHINee members themselves. Through the show they proceeded to go on dates with older women, showcasing their charm as fresh-faced rookies in the scene. These programs were extremely fun and romantic, but also produced countless moments that made your entire body curl upwards in secondhand embarrassment.

Perception Of Idols Dating

To become an idol, one must dedicate countless hours of their life to honing their craft. They must reach a level of astounding dancing prowess, vocal stability, and outward charm to captivate the masses and become a chart-topping artist within the K-Pop industry. Of the many things that they can and cannot do, it's to date. This is due to the image of an idol and the fan culture within the industry.

However, with the modern globalization of K-Pop, sentiments toward idols dating have slowly started to change. It's becoming more and more evident that K-Pop stars are more than the vocal and dancing geniuses that regularly grace our screen. They're human just like everyone else, with fans slowly accepting the fact that these celebrities can go around, date, and find love too.

Slowly, but surely, idols have been starting to go out on a limb and have become participants in traditional dating programs, not under the premise of a simple variety program. Rather, they become vocal and sincere in their search for love. Some names include EuiJin (former A.CIAN & UNB) and soloist Sori who appeared on different seasons of Mnet's "Somebody", as well as DaHye (former BESTie) in the most recent "Transit Love 3".

While it was surprising to see K-Pop idols participate in these dating programs and actively look for a relationship, it portrays their human desire to be loved by someone else, outside of their beloved fans.

The Appearance Of A New Type Of Dating Reality

YG Entertainment

The beginning of March marked the start of a brand new dating reality program: TREASURE's "Shining SOLO". Where the idol dating programs of the past and ones idols participated in actually focused solely on romance, the series with TREASURE takes a different approach. The members go into the program with the intent of showcasing their various charms and capturing the hearts of the young women they meet. However, it ends not in a relationship, but one member being dubbed as "Mr. TREASURE", erring more on the side of a competition show.

It takes various components from traditional dating programs, while adding on its own spin to create a unique, never-before-seen experience for both the members and audiences watching at home. Prior to its premiere, however, it's worth noting that "Shining SOLO" did not receive a favorable response from netizens.

Theqoo Screenshot

Upon its announcement, many were left scratching their heads with numerous responses asking if it's real or if anyone would dare to watch it. Even the international K-Pop community who is at times more open were having second thoughts on whether "Shining SOLO" should be something they watch or skip due to the pure nature of dating programs.

However, all the criticism aside, the idol "dating" show became a viral hit, with its first episode being its most watched at 7.7 million views on YouTube (as of April 9, 2024). The sincerity of the TREASURE members, their chemistry with the female participants, and their genuine reactions played a huge part in the program's worldwide success.

TREASURE's YouTube Screenshot

Even non-fans have been actively tuning in, falling for TREASURE's various charms. This could very well mark a new era of dating programs for idols. If geared under this lens, there's a fair chance that other groups could follow this model. In turn, they could capture the heart of netizens with their romantic tendencies. However, there's also the possibility that this may become a one-and-done type of occurrence. "Shining SOLO" puts idols in a new light, offering TREASURE the chance to openly experience what it's like to date, while still maintaining their idol image.

YG Entertainment

Whether or not more groups/companies will create their own "dating" program remains to be seen. However, after the success of "Shining SOLO", it can be a program millions look forward to.

What are your thoughts on K-Pop idols being on dating programs? Do you think they should follow the model of "Shining SOLO"?