The progression of K-Pop has been a nonstop constant in today's trends and social media. New groups are debuting by the minute and gathering the attention of millions worldwide. K-Pop fans are known as some of the world's strongest fanbases, and the music genre has seen unprecedented success like never before.

With the rise of K-Pop, a concerning topic is discussed within the community. Gender inequality is rampant between many male and female idols. In K-pop, the treatment of male and female idols regarding skin exposure often reflects broader societal norms and expectations around gender and modesty. When it comes to female and male idols, the picture-perfect ideology that is pushed onto them turns out harmful when stepping out of that comfort zone. The unfairness of these ideologies has been further perpetuated as groups continue to debut. Girl groups are supposed to be "innocent" and cute, nearly crossing the line of emulating a young girl. Boy groups are displayed as cool and masculine, showing off their boyhood and manliness in various forms.

One of the topics under the umbrella of gender inequality is skin exposure between the two genders. Female idols tend to face jarring restrictions when it comes to skin exposure. From Calvin Klein campaigns to the "MAMA Awards", the responses to opposite genders exposing their skin have been drastically different. We're going to look at cases where treatment over skin exposure was drastically different for female idols compared to their male counterparts.

 

A Simple Question Turned To Body Shaming And Hate

Calvin Klein is a major name in the fashion industry. They're best characterized by their famous underwear and denim items. Celebrities are common ambassadors for the company and recently, more idols have participated in their campaigns. Some notable names include BLACKPINK's Jennie and BTS's JungKook. Calvin Klein took to X to ask followers who they believed should be in a Calvin Klein campaign to the pleasure of many K-Pop fans. The two idols were top names mentioned in the comments due to their captivating physique and global status. However, people noticed when it came to Jennie there was an influx of body shaming and disparaging comments. It got so severe, Calvin Klein's X account stepped in to make a statement.

We embrace this platform as an inclusive environment for individualism and self-expression. At Calvin Klein, we tolerate everything except intolerance. Please be respectful towards each other or your comment may be removed.

— calvinklein (@CalvinKlein) January 31, 2023

It's interesting to see this as many male idols have participated in campaigns but did not receive much backlash, such as WonHo and EXO's Lay Zhang. They were often praised due to their muscular and lean frames. While JungKook was not sparred from hateful comments and faced scrutiny, Jennie was doused with an influx of hate and even in her previous works with the luxury brand, she was bashed for showing off her body. If it's sexy and desired by male K-Pop idols, why do female K-Pop idols get bombarded with hate?

 

Same Situation, Different Headlines for "2018 MAMA Awards"

One of the most infamous cases of skin exposure is between MAMAMOO's HwaSa and WonHo. During the "2018 MAMA Awards", both idols took to the stage to give off powerful performances. HwaSa dawned a striking red leather one-piece, one that imitated a swimsuit. The singer received many mixed reactions to her choice of styling. Many netizens felt she took it a bit too far, having a good portion of her bottom half exposed.

They even went as far as to call her embarrassing because of the outfit choice. The situation grew to such a large scale that RBW Entertainment made a statement, expressing that they didn't expect the attention and the outfit matched the song. HwaSa never shies away from expressing her inner femininity and sexy confidence. She's always been known to embrace diverse styles that express what she is all about, unwavering, seductive, confidence. Unfortunately, netizens do not share the same beliefs as her.

Ironically, at the same "2018 MAMA Awards" WonHo displayed an impressive performance and showed off his muscular physique during it. The headlines and reactions were exceptionally different and it's almost ridiculous. He received many headlines stating "Masculine stage unfolded" whereas HwaSa's articles focused more on the controversy regarding her outfit.

Even with her amazing vocals and breathtaking performance, it was overshadowed due to her outfit. WonHo is prided as a masculine, sexy idol in the industry. He has numerous shoots, performances, and videos where he exposes his body. It's no coincidence that WonHo is praised for his confidence whereas HwaSa is shamed for hers, despite both idols having sexier concepts. This can be seen as blatant double standards in the idol world. The perpetual stereotypes put on female idols are why HwaSa is constantly shamed and claimed an embarrassment to the genre.

 

Fans' Opinions?

When asked about the difference when a male and female idol deciding to show more skin, fans expressed their disdain over the topic. They believe there is a clear line between praising and chastizing when it comes to skin exposure in K-Pop.

Most kpop fans love seeing male idols show their abs and fawn over it but if a female idol's shirt is too low cut and shows cleavage people lose their minds. The double standard doesn’t make any sense.
Alexia, USA

Fans want their girl groups to stay wholesome and cute, while their male idol counterparts get to explore risqué and dark concepts. It would be interesting to see the gender and age demographic of male and female idols. I want to see how each fanbase treats groups about what they wear, say, and do.
Landy, South Korea

It's hypocritical to shame female artists for wearing "revealing " clothing and then say nothing when male idols go on stage and walk around with no shirts on. They even encourage the male idols, asking for shirtless pics during fan calls, and talking about their bodies but then get upset if a female idol wears a short skirt or scandalous top during promotions.
LeAndre, USA

While this debate is constantly talked about, female idols still choose to break away from standard labels. Girl groups and soloists are experimenting with mature concepts and riskier outfits, pushing back against the strictness. Additionally, there are instances where male idols faced criticism for overly revealing outfits or behavior, highlighting the evolving conversations around gender and representation in K-Pop. What are your thoughts about the gender inequality in K-Pop? Do you believe there's unfairness when it comes to skin exposure? Let us know on X!

In recent years, Y2K has become the hottest new trend in K-Pop. From reviving actual Y2K music and style, such as Lee HyoRi's '10 Minutes' and the 2000s makeup trend that it inspired, to contemporary K-Pop groups incorporating the Y2K style and sound, such as NewJeans and tripleS, the K-Pop industry is making the absolute most of this trend. However, we have to admit, we just can't get enough.

Why is Y2K so popular, you ask? Well, Y2K, as a buzzword in today's day and age, started with the Y2K aesthetic, which, in turn, came from social media and mainly TikTok. As trend cycles are said to repeat periodically, usually every 20 years, such a surge in the popularity of Y2K was predicted, especially with COVID-19 amplifying the need to escape to simpler times.

Demand led to supply and the K-Pop industry quickly picked up on the trend to bring us some Y2K bangers. Be it remakes of hits from the 2000s or modernized reinterpretations of the Y2K sound, this trend was not to be missed. Retro was already on the rise, with tracks like BTS' 'Dynamite', so Y2K found the perfect environment to grow and expand, which ultimately birthed the representative Y2K-inspired girl group - NewJeans.

With NewJeans, Y2K-inspired music exploded in popularity, gaining more traction than ever before in the mainstream, and we got more music that was just hitting different. Why? Because there was science backing it up!

What's the first word you think of when you listen to Y2K music? For a lot of people who experienced Y2K, it is nostalgia. For listeners who weren't born in the era where these trends are drawn from, it is arguably anemoia. Just a general longing for a time long gone that seemed much happier than now is what lies behind this attraction but there's also something very interesting happening in your brain that is making you jam out to all these Y2K hits.

It's called neural nostalgia. The music we listen to between the ages of 12 and 22 is imprinted into our brains stronger than any other music we will ever listen to. Due to the brain's rapid neurological development during these formative years, combined with the heightened emotions during this time of life, especially as we're becoming young adults, the music we listen to becomes intertwined with our lives forever.

So, if you were listening to 1st or 2nd generation K-Pop during this time, science says that you'll still sing along to those bops with just as much passion and joy as you did before, and you might even argue that it was the peak of K-Pop, simply from an emotional perspective, putting aside critical analyses. So, with the current generation of K-Pop bringing back that nostalgic sound, it's hard not to be taken back to the golden years of life, our coming of age.

This is the key to the NewJeans sound. The group doesn't just stop at Y2K but instead taps into the nostalgia of the bygone era in a timeless way so anyone and everyone can relate to the essence of their music.

For young people who are growing up with the 5th generation of K-Pop, years into the future, they will remember this generation more vividly than anything else. The importance that SHINee holds in my life may be similar to the love our future generation will have for RIIZE, and so it will go on.

Until then, take this as a life hack, and whenever you're feeling down, put on some Y2K K-Pop, and escape reality.

The K-Pop industry is known to be a revolving door of innovation, creativity, and impactful star presence. The Hallyu wave has effectively taken over the world with idol groups and soloists, along with riveting K-Dramas at the forefront. Just like previous years, the Ministry of Culture, Sports and Tourism conducted the Overseas Hallyu Survey to determine overseas fans' favorites in various categories.

The main purpose of this survey is to compile the data on the impact of the Hallyu wave. With a sample size of 25,000 people from over 26 countries, the 2024 Overseas Hallyu Survey tries its best to show an accurate representation of what types of K-Content is being consumed in different countries.

In one part of the survey, respondents were asked "Who is currently your favorite Korean group/artists?". Let's find out their answers below!

 

Top 5 Favorite K-Pop Groups/Artists

1. BTS

With an impressive 29.1%, BTS takes the top spot among overseas fans' favorite K-Pop idol groups/artists. While the BTS members were active with solo schedules, they slowly made their way into the army, one by one, in order to carry out their mandatory military enlistment. Despite fulfilling their national duty, the iconic boy group's musical influence, positivity, and unique outlook have cemented them as a top idol group.

 

2. BLACKPINK

Following in second is world-renowned girl group BLACKPINK. They were selected by 13.1% of respondents as their favorite idol group. After the conclusion of their Born Pink World Tour, the iconic girl group decided to stay together with YG for group promotions, but would pursue their individual endeavors under a separate companies. Despite this, the very essence of BLACKPINK still resonated deeply with K-Pop fans across the globe for both their music and individuality.

 

3. Psy

When 'Gangnam Style' first dominated the world charts, it seemed like a fever dream. However, through its success, the Korean wave was able to make a resounding resurgence worldwide. This international success has remained with Psy since, praised for his contributions to Korean entertainment and culture. Psy had a somewhat quiet 2023 but was still able to fill concert venues and remained at the forefront of overseas fans' hearts, being selected by 2.9%.

 

4. BTS' JungKook

BTS as a whole were successful soloists in 2023, however, the one member who was selected by 2.7% of overseas fans as their favorite artist was none other than the golden maknae himself, BTS' JungKook. Coming out with the album "GOLDEN", comprised of hits like 'Seven', 'Standing Next To You', and '3D', JungKook's career was elevated to another level. He was able to showcase his individuality as an artist, becoming a beloved name among the K-Pop community and beyond.

 

5. IU

Rounding out the list at no. 5 is the lovely singer-actress, IU. The award-winning soloist was selected by 2.1% of overseas fans. In 2023, she earned immense love for her appearance in hilarious yet heartwarming sports movie, "Dream". Aside from this, IU is an artist that millions love worldwide, praised for her swoon-worthy musicality and incredible artistic prowess.

 

Top 5 Favorite K-Pop Groups Regional Breakdown

Although the above artists were the overall consensus among overseas fans, there were some outliers among the various regions. In Asia - Oceania TWICE and BLACKPINK's Lisa took no. 4 and no. 5. Stray Kids were included in the Top 5 of the Americas and Europe. Then BIGBANG's G-Dragon was present among the fans in the Middle East and Africa. However, one common factor among all regions was BTS' place at the top. Even in a year where they all slowly transitioned into military service, they remained the hottest K-Pop act that the world has ever seen.

However, speaking of consistency, BLACKPINK remained at a constant no. 2, while they were beaten out by BTS' loveable maknae, JungKook, among the overseas fans in Africa. These rankings have remained quite similar over the past several years.

As seen through the results of the Overseas Hallyu Survey over the years, BTS and BLACKPINK remain a force to be reckoned with. They worked tirelessly, standing on the biggest stages worldwide, communicating with fans through whatever means possible. They built up a long-standing legacy within the K-Pop community that surely won't crumble anytime soon. And despite all the criticism and hardships they might have faced along the way, the groups remained resolute in their commitment to their profession as idols, leveling up at various moments of their career. Both BTS and BLACKPINK have become frontrunners of the K-Pop industry, recognized by millions, if not trillions, around the globe.

 

The BTS & BLACKPINK Effect

It's hard to describe just how big of an influence BTS and BLACKPINK have had on the K-Pop community, resulting in both groups being no. 1 and no. 2 on overseas fans' top 5 list. With such longevity in their careers and the ability to connect to audiences beyond music, they've become a mainstay within the various micro-communities scattered across K-Pop. Currently, the two groups are taking a pause in their careers as a group, with BTS in the military and BLACKPINK focusing on their solo endeavors. However, both BTS and BLACKPINK continue to show up in netizens' mentions, extending their reach past the dedicated fandoms of ARMY and BLINK.

As a result of their continuing fame, despite being in a rest period of their group career, the sentiment towards the two are quite positive as fans patiently wait for their return.

And while it might be some time until we're able to see both BTS and BLACKPINK take the stage as a full group, this proves one thing: they show no signs of slowing down. The fact that people are still mentioning and searching about the two groups showcases their massive allure, bewitching the entire world to fall into their ocean of charms. This affection is well-earned, backed up by spectacular stages, heartwarming social media interactions, and being treated to additional content, so their absence is rarely felt. With this, it's quite likely that even future iterations of the Overseas Hallyu Survey will result in the idol groups being no. 1 and no. 2 once again.

 

Other Consistent Star-Studded Names

The prestige of BTS and BLACKPINK aside, along with Psy, there are even more names that deserve recognition for leading the Hallyu wave to even bigger heights. When talking about the globalization of K-Pop, one cannot forget about JYP Entertainment girl group TWICE. They've become a sturdy cornerstone within the industry, consistently selling out concert venues and becoming more than a national gem. Now, fans everywhere cheer their name at their various world tour stops and all across social media.

The interest over time towards TWICE has remained consistently high over the past 5 years, peaking around the times of their world tour, year end award show performances, and new releases. With such a strong fanbase and even interest from casual K-Pop fans, the girl group has an enormous stake in the K-Pop industry. Their presence is undeniable and will surely continue to persist, even with the changing of generations.

Then there's celebrated veteran, IU, who has managed to remain in the top 5 K-Pop acts for overseas fans for the past several years. Her sheer influence in the K-Pop scene cannot be understated, as she's also able to bridge the gap between music show stages and drama film sets.

Over the past 5 years, similarly to TWICE, netizen's interest over time towards the soloist have remained at a constantly high rate, showing huge jumps during song releases, news of her relationship status, and the moment she announced her world tour. Apart from BTS, BLACKPINK, and Psy, these two amazingly talented and renowned artists have remained at the top of the K-Pop scene, receiving love from international fans far and wide.

Newer groups from the fourth and fifth generation are currently showcasing a parade of talents, vying for the top spot in overseas fans' heart. Only time will tell if they'll have the ability to be included in the Overseas Hallyu Survey and be mentioned among the top 5 groups of overseas fans.

What do you think of the results of the Top 5 K-Pop Idols/Artists for the 2024 Overseas Hallyu Survey?