Brace yourselves, K-Pop fans, as the upcoming month of May 2024 is set to be filled with even more exciting debuts and comebacks. Check out the April 2024 K-Pop Comeback/Debut Schedule.

In this post, you can see the artists’ debut, comeback, K-Drama OST, and special Music all in one place!

Which comeback and debut will have you waiting in anticipation?

Let's find out who's making a comeback this May and what songs they're coming back with at a glance!

You can check the list below!

 

May 2024 K-Pop Comeback/Debut Schedule

May.1

- YOUNITE

6th EP Album "ANOTHER"

 

May. 2

- HyunA

EP Album "Attitude"

- KINO

1st EP Album "If this is love, I want a refund"

- FANTASY BOYS

Single Album 'MAKE SUNSHINE'

- E'LAST

1st Full Album "EVERLASTING"

May. 6

- Lim YoungWoong

Double Single

May. 7

- D.O. (EXO)

3rd Mini Album "성장"

May. 8

- Kep1er

Japan 1st Full Album "Kep1going"

- &TEAM

1st Single 'Samidare'

- BAEKHO & BIGONE

Single 'LOVE OR DIE'

- Kim JaeHwan

7th Mini Album "I ADORE"

 

May. 9

- SungJae (BTOB)

1st Single Album 'EXHIBITION : Look Closely'

- Parc JaeJung

 

May. 10

- Stray Kids

Digital Single 'Lose My Breath (Feat. Charlie Puth)

 

May. 13

- ZEROBASEONE

3rd Mini Album "You had me at HELLO"

- ENHYPEN

DARK MOON Special Album "MEMORABILIA"

 

May. 14

- WHIB

2nd Single Album 'ETERNAL YOUTH : KICK IT'

- DXMON

 

May. 20

-  NEXZ

Debut Single 'Ride the Vibe'

May. 21

- XG

'WOKE UP'

- MCND

6th Mini Album "X10"

May. 23

- Seo SooJin (Former (G)I-DLE's member)

1st EP Album 'RIZZ'

 

May. 24

- ZEROBASEONE

3rd Mini Album "You had me at HELLO" - Pre-release Song 'SWEAT'

- NewJeans

"How Sweet"

 

To Be Announced

BTOB's Lee ChangSub

EL7Z UP

aespa

JD1

BANHANA

Jennie (BLACKPINK)

ASSEMBLE24 (tripleS)

TRENDZ (June)

TWICE (July, Japan 5th full album)

G-Dragon (August)

 

Did you finish checking the May 2024 K-Pop Comeback/Debut Schedule? If you are curious about Kpopmap's April 2024 comeback & debut schedule, you can check it out at the link below!

There’s no doubt that a new K-Beauty product is always trending, especially when a K-Celeb is the face of said product. In recent news, we’ve seen big names like SEVENTEEN’s WonWoo named as the new model of Korean beauty brands like The Face Shop, ZEROBASEONE becoming the new faces of COLORGRAM, and RIIZE becoming the new models of ETUDE, and many more.

There is an abundance of K-Beauty brands with K-Celebs as the face/model/ambassador of the brand - and fans are dedicated to buying these products to support their favorite K-Pop idol or Korean actor. The Olive Young top product ranking (of Apr. 25, 2024) is a great example of this. Out of the 8 products shown, 4 of them have K-Celebs (namely MONSTA X's HyungWon, Go YounJung, 2AM's Jo Kwon, and ZEROBASEONE's Kim JiWoong) as the face of the product, which can increase the odds of consumers buying the product.

If you've ever wondered why brands opt to add celebrities to their marketing campaigns, a look at the following data from 2021 by LaunchMetrics proves the impact that Korean celebrities (namely BLACKPINK's Jennie and JiSoo, and BIGBANG's G-Dragon) have had on international luxury brands for fashion and cosmetics (which has only grown stronger since then).

If that is the impact that K-Celebs can have on international brands, then it goes without saying that they would have a similar impact on local K-Beauty brands, too.

However, recently fans have been raising the question wondering why K-Celebrities (especially veterans and big names) don't venture into creating their own cosmetics and beauty brands. If they did, surely they'd make a lucrative profit from their fans' support...

In the case of the Western world, artists like Beyoncé, Selena Gomez, and Rihanna have infiltrated the global beauty market with their respective brands. Beyoncé has recently gone viral for her content utilizing her hair care products Cécred, Selena Gomez has become a sensation on social media with her cosmetics brand Rare Beauty, and Rihanna has also created a cosmetics brand that is a staple on the dressing tables of many in the form of Fenty Beauty. So, why don't K-Celebrities leverage their fandoms and take the leap?

 

The K-Beauty Celebrity Cosmetics Landscape Is Not Non-Existent

If you're looking for K-Celebrity cosmetics, but feeling bleak because you can't find any, then don't despair. There is one brand that you can seek out!

That's not to say that K-Pop idols haven't ventured into creating their own cosmetics brands at all. Jeon SoMi is one of the first K-Pop idols to attempt her own cosmetics line.

 

View this post on Instagram

 

A post shared by 글맆 GLYF (@glyfing)

She launched the makeup brand GLYF which she had been working on since 2023.

Negative Reactions To A K-Celebrity Makeup Line

However, the product launch was met with some pushback from netizens as they questioned her intention/sincerity and the pricing of the product.

Some argued that Jeon SoMi's first product, the ILLUÉTTE Highlighter Palette (four colors) at 43,000 Korean won (about 31.39 USD), is too expensive.

Whilst this sentiment spread across communities, to be objective, similar celebrity brands in the West charge similarly or even more. The Fenty Beauty Killawatt Freestyle Highlighter (one or two colors) retails for 74,100 Korean won (about 54.02 USD) and the Rare Beauty Positive Light Silky Touch Highlighter (one color) retails for 25 USD (about 34,274 Korean won).

On the other hand, if you compare a similar highlighter palette (with 4 colors) from the Korean brand IPKN called the IPKN Flap One Face Palette, it retails for 32,000 Korean won (about 23.23 USD).

Note: all prices and conversions are as of Apr. 24, 2024.

Taking these brands into consideration, Jeon SoMi's product is slightly on the pricey side but not entirely out of reach. It is up to consumers to buy a product in their comfortable price range.

 

The Likeliness Of More K-Celebs Opening Brands In Future

Whilst K-Pop idols are at a career and popularity advantage to launch products in the form of beauty and fashion brands, there might be some hesitance on their part due to potential backlash from fans. Jeon SoMi is one case study, but so is former Girls' Generation member Jessica Jung, who faced backlash from her agency when trying to launch her current fashion brand BLANC & ECLARE.

Some fans perceive pursuing businesses like this as a distraction and a lack of dedication to being an idol. Even in the West, Rihanna has received a lot of backlash for not releasing music and focusing solely on her beauty brand, for example.

As K-Pop fandom prioritizes a relationship with the K-Pop idol, for instance, whilst there might be an outpouring of support for the idol's brand - fans might not like the change in focus.

There is also the issue of K-Pop idols losing out on much-needed brand deals essential to marketing their groups or themselves. This is because beauty brand models are usually tied to only promoting that specific brand due to exclusivity clauses in the contract.

Lastly, and naturally, creating a brand in a saturated market is also a huge risk that K-Celebs may not have the time or energy to take on. Especially in South Korea, where K-Beauty giants such as Olive Young rule the day, it might be difficult to navigate the brands under that umbrella and other competitors. Even a brand (distributor) as huge as Sephora (selling international brands) has had to close down operations in South Korea due to being unable to beat the local K-Beauty market.

If competition can be this fierce between distributors, then it will undoubtedly be just as fierce amongst actual brand competitors.

However, there is still hope that more K-Celebs will take the leap to create products that can help fans feel closer to or like them.

What do you think? Should more K-Celebs be starting beauty brands? Do you reckon that being the face of another K-Beauty brand and not starting their own is the best way for K-Celebs to be part of the K-Beauty industry?

Did you know that the Western slang word "rizz" was picked as the Word of the Year for 2023 by Oxford University Press, the publisher of the Oxford English Dictionary? The word has permeated into our culture and is now known all across the world! Do you want to know what the Korean equivalent of "rizz" is? Keep reading!

Rizz is said to be short for "charisma" and refers to one's style, charm, and attractiveness that can attract others, especially a romantic partner. If you have 'rizz', it means you can charm people with your charisma.

The Korean word that is the closest to the meaning of "rizz" is maeryeok (매력). Maeryeok means "charm" or "attractiveness" in Korean. It refers to the quality or characteristic in a person that attracts or captivates others. However, unlike 'rizz', 'maeryeok' is not exclusively used in a romantic context.

You can use 'maeryeok' in a sentence (informal) as follows:

그 사람 매력 있어.

Geu saram maeryeok isseo.

That person has rizz.

To learn more fun and interesting Korean words, stay tuned to Your Korea Tutor - Kpopmap!