The progression of K-Pop has been a nonstop constant in today's trends and social media. New groups are debuting by the minute and gathering the attention of millions worldwide. K-Pop fans are known as some of the world's strongest fanbases, and the music genre has seen unprecedented success like never before.

With the rise of K-Pop, a concerning topic is discussed within the community. Gender inequality is rampant between many male and female idols. In K-pop, the treatment of male and female idols regarding skin exposure often reflects broader societal norms and expectations around gender and modesty. When it comes to female and male idols, the picture-perfect ideology that is pushed onto them turns out harmful when stepping out of that comfort zone. The unfairness of these ideologies has been further perpetuated as groups continue to debut. Girl groups are supposed to be "innocent" and cute, nearly crossing the line of emulating a young girl. Boy groups are displayed as cool and masculine, showing off their boyhood and manliness in various forms.

One of the topics under the umbrella of gender inequality is skin exposure between the two genders. Female idols tend to face jarring restrictions when it comes to skin exposure. From Calvin Klein campaigns to the "MAMA Awards", the responses to opposite genders exposing their skin have been drastically different. We're going to look at cases where treatment over skin exposure was drastically different for female idols compared to their male counterparts.

 

A Simple Question Turned To Body Shaming And Hate

Calvin Klein is a major name in the fashion industry. They're best characterized by their famous underwear and denim items. Celebrities are common ambassadors for the company and recently, more idols have participated in their campaigns. Some notable names include BLACKPINK's Jennie and BTS's JungKook. Calvin Klein took to X to ask followers who they believed should be in a Calvin Klein campaign to the pleasure of many K-Pop fans. The two idols were top names mentioned in the comments due to their captivating physique and global status. However, people noticed when it came to Jennie there was an influx of body shaming and disparaging comments. It got so severe, Calvin Klein's X account stepped in to make a statement.

We embrace this platform as an inclusive environment for individualism and self-expression. At Calvin Klein, we tolerate everything except intolerance. Please be respectful towards each other or your comment may be removed.

— calvinklein (@CalvinKlein) January 31, 2023

It's interesting to see this as many male idols have participated in campaigns but did not receive much backlash, such as WonHo and EXO's Lay Zhang. They were often praised due to their muscular and lean frames. While JungKook was not sparred from hateful comments and faced scrutiny, Jennie was doused with an influx of hate and even in her previous works with the luxury brand, she was bashed for showing off her body. If it's sexy and desired by male K-Pop idols, why do female K-Pop idols get bombarded with hate?

 

Same Situation, Different Headlines for "2018 MAMA Awards"

One of the most infamous cases of skin exposure is between MAMAMOO's HwaSa and WonHo. During the "2018 MAMA Awards", both idols took to the stage to give off powerful performances. HwaSa dawned a striking red leather one-piece, one that imitated a swimsuit. The singer received many mixed reactions to her choice of styling. Many netizens felt she took it a bit too far, having a good portion of her bottom half exposed.

They even went as far as to call her embarrassing because of the outfit choice. The situation grew to such a large scale that RBW Entertainment made a statement, expressing that they didn't expect the attention and the outfit matched the song. HwaSa never shies away from expressing her inner femininity and sexy confidence. She's always been known to embrace diverse styles that express what she is all about, unwavering, seductive, confidence. Unfortunately, netizens do not share the same beliefs as her.

Ironically, at the same "2018 MAMA Awards" WonHo displayed an impressive performance and showed off his muscular physique during it. The headlines and reactions were exceptionally different and it's almost ridiculous. He received many headlines stating "Masculine stage unfolded" whereas HwaSa's articles focused more on the controversy regarding her outfit.

Even with her amazing vocals and breathtaking performance, it was overshadowed due to her outfit. WonHo is prided as a masculine, sexy idol in the industry. He has numerous shoots, performances, and videos where he exposes his body. It's no coincidence that WonHo is praised for his confidence whereas HwaSa is shamed for hers, despite both idols having sexier concepts. This can be seen as blatant double standards in the idol world. The perpetual stereotypes put on female idols are why HwaSa is constantly shamed and claimed an embarrassment to the genre.

 

Fans' Opinions?

When asked about the difference when a male and female idol deciding to show more skin, fans expressed their disdain over the topic. They believe there is a clear line between praising and chastizing when it comes to skin exposure in K-Pop.

Most kpop fans love seeing male idols show their abs and fawn over it but if a female idol's shirt is too low cut and shows cleavage people lose their minds. The double standard doesn’t make any sense.
Alexia, USA

Fans want their girl groups to stay wholesome and cute, while their male idol counterparts get to explore risqué and dark concepts. It would be interesting to see the gender and age demographic of male and female idols. I want to see how each fanbase treats groups about what they wear, say, and do.
Landy, South Korea

It's hypocritical to shame female artists for wearing "revealing " clothing and then say nothing when male idols go on stage and walk around with no shirts on. They even encourage the male idols, asking for shirtless pics during fan calls, and talking about their bodies but then get upset if a female idol wears a short skirt or scandalous top during promotions.
LeAndre, USA

While this debate is constantly talked about, female idols still choose to break away from standard labels. Girl groups and soloists are experimenting with mature concepts and riskier outfits, pushing back against the strictness. Additionally, there are instances where male idols faced criticism for overly revealing outfits or behavior, highlighting the evolving conversations around gender and representation in K-Pop. What are your thoughts about the gender inequality in K-Pop? Do you believe there's unfairness when it comes to skin exposure? Let us know on X!

Ahead of the 1st "Asia Star Entertainer Awards 2024" ("ASEA"), the final voting to determine the winners has begun on IDOLCHAMP, starting from 10AM on March 15th. The glamorous event looks to become a place where music, stars, and fans become one.

【ASEA2024日本開催決定!!】
アジアを代表するトップアーティストが出演し、世界中のファンと音楽で一つになる授賞式「ASIA STAR ENTERTAINER AWARDS 2024(ASEA 2024)」、その記念すべき第1回目が2024年4月10日に日本で開催される事が決定!!!#ASEA2024 pic.twitter.com/O0T8APQVVu

— ASEA_official_jp【公式】 (@aseaofficial_jp) February 6, 2024

In the ASEA final voting categories, a large number of internationally loved K-Pop artists are nominated for the following categories: 'Best Male/Female Group Award', 'Best Male/Female Soloist Award', 'Trot', 'Virtual', 'Rookie Award', and 'Popularity Award'.

Check out the artists you can vote for down below.

 

Final Nominees

Best Male Group Award

Stray Kids

TXT

EXO

TREASURE

SEVENTEEN

 

Best Female Group Award

NiziU

VIVIZ

TWICE

OH MY GIRL

Kep1er

 

Best Male Soloist Award

Lim YoungWoong

SHINee's TaeMin

BTS' JungKook

Kang Daniel

BTS' Suga

 

Best Female Soloist Award

TWICE's JiHyo

BLACKPINK's JiSoo

MAMAMOO's HwaSa

SunMi

Red Velvet's SeulGi

 

Trot Award

YoungTak

Lee ChanWon

Jung DongWon

Kim HeeJae

Hong JiYoon

 

Virtual Award

PLAVE

SUPERKIND

MAVE

ISEGYE IDOL

RE:Revolution

 

Rookie Award

JD1's Jung DongWon

ZEROBASEONE

PLAVE

TWS

POW

 

Popularity Award

Lim YongWoong

BTS' JiMin

BTS' V

Stray Kids

Kang Daniel

EXO

SHINee's TaeMin

BTS' Suga

BTS' JungKook

NiziU

 

You can participate in the "ASEA" final voting through the mobile fandom apps, IDOLCHAMP and PODOAL. Once the final voting period ends, the results will be announced at "ASEA", which will be held at K-Arena Yokohama in Yokohama, Japan on April 10th.

"ASEA 2024" is hosted by Newsen, Korea's leading entertainment and sports media outlet which boasts 19 long years of valued tradition. They are also joined by '앳스타일' (@star1), an online entertainment media outlet that has been steadily publishing Star & Style Magazine for 12 years. The prestigious event is organized by ASEA Organizing Committee and Japan's ZOZOTOWN.

Additionally, "ASEA 2024" will have world renowned K-Pop artists and Asian singers who've accomplished several significant achievements over the past year take the stage. They will create an extraordinary experience, mesmerizing fans in the audience and watching from home.

 

Kpopmap Exclusive IDOLCHAMP Coupon Sale

For those looking to support their favorite artist via IDOLCHAMP, Kpopmap is here to help! In partnership with the mobile fandom app, Kpopmap users are able to purchase IDOLCHAMP coupons at a Kpopmap exclusive discount price!

You can head here to purchase IDOLCHAMP coupons today and help your favorite K-Pop artist win "ASEA 2024"!

Who will you be voting for?

MoonByul of hit K-pop girl group MAMAMOO is set to make her way to Singapore for her solo concert tour ‘MoonByul 1ST WORLD TOUR [MUSEUM : an epic of starlit]’. CK Star Entertainment is proud to present the Singapore stop, also the only stop in South East Asia, “MoonByul 1ST WORLD TOUR IN SINGAPORE [MUSEUM : an epic of starlit]”, at Capitol Theatre on Apr. 13 2024 (Saturday), 8PM.

MoonByul officially debuted as a member of MAMAMOO in 2014. The group is known for their strong vocal abilities, stable live performances and versatility across genres. Her official position in the group puts her in charge of rap and performance, but the multi-talented artist also boasts stellar vocal skills, having been originally trained as a vocalist.

In 2018, MoonByul marked her start as a soloist with the release of her Single Album “Selfish” (2018). The title track of the same name featured her close friend SeulGi of Red Velvet, who also appeared in the music video.

Two years later, she released her first Extended Play (EP) “Dark Side of the Moon” (2020) to much critical acclaim, soaring to the top of the iTunes Top Album Chart, and achieving the Top 5 position in ten other regions worldwide. Industry giants Rolling Stone and Billboard commended the release, praising MoonByul for her bold artistic vision and “fierce duality as both a singer and rapper”. The album’s lead single 'Eclipse' (2020) also achieved a peak position of 14 on Billboard’s World Digital Songs Sales chart.

With the ardent support of her dedicated fans, “MOOMOO”, MoonByul has been able to build a solid solo career. In a span of just two years, she has held 3 successful solo concerts — Online concert “門OON” in 2020, and physical concerts “Director's Cut : 6equence”, and “Director's Cut : Japan Special Live” both in 2022.

Her upcoming tour, “MoonByul 1ST WORLD TOUR [MUSEUM : an epic of starlit]” signals her triumphant comeback to solo activities, alongside the release of her first Full Album “Starlit of Muse” (2024). The 12-track album with 2 lead singles 'TOUCHIN&MOVIN' (2024) and 'Think About' (2024) reached first place on the iTunes Top Albums Chart in ten different regions and 101,720 album sales in its first week.

MOOMOO can look forward to an evening of MoonByul’s artistry and charisma being showcased in various performances during “MoonByul 1ST WORLD TOUR IN SINGAPORE [MUSEUM : an epic of starlit]”. Tickets go on sale on Mar. 14 (Thursday) at 12PM via ticketmaster.sg and +65 3158 8588.