There’s no doubt that a new K-Beauty product is always trending, especially when a K-Celeb is the face of said product. In recent news, we’ve seen big names like SEVENTEEN’s WonWoo named as the new model of Korean beauty brands like The Face Shop, ZEROBASEONE becoming the new faces of COLORGRAM, and RIIZE becoming the new models of ETUDE, and many more.

There is an abundance of K-Beauty brands with K-Celebs as the face/model/ambassador of the brand - and fans are dedicated to buying these products to support their favorite K-Pop idol or Korean actor. The Olive Young top product ranking (of Apr. 25, 2024) is a great example of this. Out of the 8 products shown, 4 of them have K-Celebs (namely MONSTA X's HyungWon, Go YounJung, 2AM's Jo Kwon, and ZEROBASEONE's Kim JiWoong) as the face of the product, which can increase the odds of consumers buying the product.

Olive Young Screenshot (25/04/2024)

If you've ever wondered why brands opt to add celebrities to their marketing campaigns, a look at the following data from 2021 by LaunchMetrics proves the impact that Korean celebrities (namely BLACKPINK's Jennie and JiSoo, and BIGBANG's G-Dragon) have had on international luxury brands for fashion and cosmetics (which has only grown stronger since then).

LaunchMetrics

If that is the impact that K-Celebs can have on international brands, then it goes without saying that they would have a similar impact on local K-Beauty brands, too.

However, recently fans have been raising the question wondering why K-Celebrities (especially veterans and big names) don't venture into creating their own cosmetics and beauty brands. If they did, surely they'd make a lucrative profit from their fans' support...

In the case of the Western world, artists like Beyoncé, Selena Gomez, and Rihanna have infiltrated the global beauty market with their respective brands. Beyoncé has recently gone viral for her content utilizing her hair care products Cécred, Selena Gomez has become a sensation on social media with her cosmetics brand Rare Beauty, and Rihanna has also created a cosmetics brand that is a staple on the dressing tables of many in the form of Fenty Beauty. So, why don't K-Celebrities leverage their fandoms and take the leap?

The K-Beauty Celebrity Cosmetics Landscape Is Not Non-Existent

If you're looking for K-Celebrity cosmetics, but feeling bleak because you can't find any, then don't despair. There is one brand that you can seek out!

That's not to say that K-Pop idols haven't ventured into creating their own cosmetics brands at all. Jeon SoMi is one of the first K-Pop idols to attempt her own cosmetics line.

 

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She launched the makeup brand GLYF which she had been working on since 2023.

Negative Reactions To A K-Celebrity Makeup Line

However, the product launch was met with some pushback from netizens as they questioned her intention/sincerity and the pricing of the product.

Some argued that Jeon SoMi's first product, the ILLUÉTTE Highlighter Palette (four colors) at 43,000 Korean won (about 31.39 USD), is too expensive.

Whilst this sentiment spread across communities, to be objective, similar celebrity brands in the West charge similarly or even more. The Fenty Beauty Killawatt Freestyle Highlighter (one or two colors) retails for 74,100 Korean won (about 54.02 USD) and the Rare Beauty Positive Light Silky Touch Highlighter (one color) retails for 25 USD (about 34,274 Korean won).

On the other hand, if you compare a similar highlighter palette (with 4 colors) from the Korean brand IPKN called the IPKN Flap One Face Palette, it retails for 32,000 Korean won (about 23.23 USD).

Note: all prices and conversions are as of Apr. 24, 2024.

GLYF Official / Fenty Beauty Official / Rare Beauty Official / Olive Young

Taking these brands into consideration, Jeon SoMi's product is slightly on the pricey side but not entirely out of reach. It is up to consumers to buy a product in their comfortable price range.

The Likeliness Of More K-Celebs Opening Brands In Future

Whilst K-Pop idols are at a career and popularity advantage to launch products in the form of beauty and fashion brands, there might be some hesitance on their part due to potential backlash from fans. Jeon SoMi is one case study, but so is former Girls' Generation member Jessica Jung, who faced backlash from her agency when trying to launch her current fashion brand BLANC & ECLARE.

Some fans perceive pursuing businesses like this as a distraction and a lack of dedication to being an idol. Even in the West, Rihanna has received a lot of backlash for not releasing music and focusing solely on her beauty brand, for example.

As K-Pop fandom prioritizes a relationship with the K-Pop idol, for instance, whilst there might be an outpouring of support for the idol's brand - fans might not like the change in focus.

There is also the issue of K-Pop idols losing out on much-needed brand deals essential to marketing their groups or themselves. This is because beauty brand models are usually tied to only promoting that specific brand due to exclusivity clauses in the contract.

Lastly, and naturally, creating a brand in a saturated market is also a huge risk that K-Celebs may not have the time or energy to take on. Especially in South Korea, where K-Beauty giants such as Olive Young rule the day, it might be difficult to navigate the brands under that umbrella and other competitors. Even a brand (distributor) as huge as Sephora (selling international brands) has had to close down operations in South Korea due to being unable to beat the local K-Beauty market.

If competition can be this fierce between distributors, then it will undoubtedly be just as fierce amongst actual brand competitors.

However, there is still hope that more K-Celebs will take the leap to create products that can help fans feel closer to or like them.

What do you think? Should more K-Celebs be starting beauty brands? Do you reckon that being the face of another K-Beauty brand and not starting their own is the best way for K-Celebs to be part of the K-Beauty industry?

Triple iz is a multinational girl group who has captivated the world.

Earlier this month on April 8th, Triple iz made their long awaited debut with the addictive and trendy track 'Halla'. After months of practice, passion, and preparation, it seems the girls' hard work paid off as the song quickly topped the Indonesian iTunes chart upon release. Additionally, a special event was created for Izland around the globe: the Triple iz 'Halla' Dance Challenge Event — "Who Is The Best 'Halla' ifstar?"!

There have been numerous participants showcasing their support and love towards Triple iz. However, the season of Triple iz and giveaway events are far from over! There is yet another event that will be hosted through Kpopmap.

Read more about it down below.

Video Challenge Event Details

How To Participate

ifland's Official Website

Participants will be able to win very special prizes through dance and their very own singing ability by trying various challenges with Triple iz's 'Halla'. Here is how you participate!

1. Cover song via ifland: using ifland's microphone, recording app, or phone screen recording function, record yourself singing a cover of 'Halla' on ifland

2. Capturing a self-video: Even if it's not on ifland, you can use your phone to make a recording of yourself doing a cover dance and song! Upload these videos as a reply and use the hashtag #kpopmap_halla. This way, you can become a new 'Halla' star!

- The videos of the selected winners will be shown on screen during the regular news streaming time for Triple iz: Weekly Izland News. It can be shown to fellow fans across the globe! (Triple iz may even come to see your video!)

We're well aware that there are some restrictions when using ifland to record. So we will gladly accept a variety of video entries for this challenge. Even if it's not a cover dance or song, all types of creative videos using Triple iz's 'Halla' are acceptable!

You can play 'Halla' on the piano or recorder, team up with your parents and enjoy the song's addictive rhythm together, or incorporate the entire family, parents and siblings included, to enjoy everything 'Halla' related. If it's a video, anything is possible, so use 'Halla' to showcase your unique and special talents!

Follow these steps and you'll be entered to win an exclusively signed album + photo.

Event Period

2024.04.25 (Thurs) ~ 2024.05.07 (Tues) KST

Winner Announcement

-  Please have your DMs open so we can contact you if you're chosen as a winner.

- After the conclusion of the event, if we do not receive the personal information from the winner within a certain period, their prize may be canceled.

If you haven't already, check out the official MV of 'Halla' down below.

Stay tuned to Kpopmap for more coverage on Triple iz's journey now that they've finally debuted!

April has been quite the month for K-Pop comebacks and debuts within the music scene. There are heavy hitters at every corner, constantly battling for the top spot on the charts. But if there's one group who remains a consistent force within the music scene, it's WOOAH. They're a group who's not limited by any means, exceling in a number of different styles showcasing their flexibility as artists.

The five member girl group recently made a comeback after about a year and a half with the single release, 'BLUSH'. Compared to the typical, energetic K-Pop dance track of 'Rollercoaster', 'BLUSH' offers more of an easygoing, laidback listen that you can have on loop for hours on end. It's not the first time woo!ah! has decided to switch things up, fully demonstrating their ability to mold to any genre.

They're a girl group that's shown constant improvement since debut, with the potential to trend even higher as their career moves forward.

Talented Since Pre-Debut

The members of WOOAH put in the years and hard work to stand where they are today. Even prior to their official debut and group formation, they were actively posting on their official YouTube channel, portraying their lives as trainees. Through these short videos, fans were able to discover that the members were incredibly talented, equipped with the vocals, rap skills, and dance proficiency needed to stand on stage and perform under the title of 'idol'.

When it was time for the girls to finally make their first appearance on music show stages, they showed a completely different image from what we see today. A mixture of girl crush, hip-hop, and bubblegum K-Pop, WOOAH set out to grab hold of the K-Pop world with their self-titled debut track. This would mark their first step into the music industry and with fiery determination and unwavering conviction, they made a statement early fans could never forget. This laid the foundation of what's to come, and with their array of talents, early wow! were certain that WOOAH would soon embark on an upward trajectory.

A Girl Group Of Many Talents

When it comes to individual skill, WOOAH has it in spades. They compliment each other perfectly, however, it's their individual talents that make them such a formidable girl group in the K-Pop industry. And the members aren't afraid to showcase their talent either with either original tracks, cover songs, and dance practice videos. All these, and more, can be seen via their official YouTube channel where WOOAH has multiple examples of their never-ending talent.

When you have a group that utilizes NaNa's impeccable dancing prowess, WooYeon's refreshing vocals, Sora's serotonin-like presence, Lucy's addictive rap skills, and MinSeo's cider-like high notes, you can be certain you'll have a recipe for success. They've shown incredible presence outside of group activities that make them a group netizens should definitely be keeping track of. Their ability to come together, combine their strengths, and present various stages that speak to their high level of execution and skill surprise countless individuals in the K-Pop community, making many believe that it's only a matter of time before they eventually rise to the top.

WOOAH Among The Trends

Kpopmap

Despite the tough competition among girl groups, WOOAH continue to set their own pace and remain a constant presence within the K-Pop industry. Netizens don't let up on showering the girl group with immense praise, retaining interest towards them since their comeback. Fans have been fervent in offering the girls their unlimited support, advocating for even more people to listen to their comeback. But it's not just limited to 'BLUSH', as any song by WOOAH will certainly pull you in, causing you to become a dedicated supporter.

The interest over time towards the girl group shows that they're able to capture the attention of netizens when the time calls for it, being able to slay music show stages and captivate audiences in the process. Now, fans are hoping for more frequent releases in order to showcase the sheer talent the girls have and hopefully keep them trending for a much longer period of time.

The path to success hasn't been an easy one for WOOAH but their vitamin-like nature allows them to act as a bright shining light, towards both fans and non-fans alike.

How long have you been following the girl group? What do you like about them?