7 Male K-Pop Idols Who Deserve To Be On The Covers Of Beauty Brand Products (Part 1)

If these faces are on your beauty products, you are guaranteed to run out of stock.

Michael Albert, Kpopmap Editor
5 min to read · Published : Aug 3, 2022 · Updated : Sep 3, 2022

FNC Entertainment / Fantagio / MBC

For the last couple of years, we have seen an impressive trajectory in the adverts of many beauty brands. Beauty and skincare are not specific to a particular gender and as the world view on makeup is getting more open, we have seen many brands become more aware of this and are now inclusive with their target audience which now includes men too.

Male K-Pop idols are known for quite a number of things and one of them is their visuals. To describe many, handsome might not be a suitable word as they are simply beyond that. With their vast talents, charming personality, and ethereal visuals, these K-Pop idols are amassing an incredible fanbase and could serve as a medium between brands and a large and diverse audience.

While there are notably many who have graced the covers of various beauty brand products, here are some others whom we believe have the striking features that would make fans not just double tap but also add to their shopping cart, if they were on the covers of any beauty product.

Note that some of the idols included on this list might have already been on the covers or ads of beauty or lifestyle brands, but we feel they need to be in more.

1. ASTRO's Rocky

Fantagio

Rocky's visuals are simply gorgeous and gracing the covers of any brand will definitely increase their sales by a thousandfold. It is clear that his visuals can fit any kind of concept, he can be soft and gentle or cool and chic, or sexy and alluring in a split of seconds. Beyond his physical appearance what makes him even more attractive is his personality. Funny, charming, and warm, Rocky is magnetic. He exudes a level of confidence that perhaps stems from knowing and understanding his true value, which can be attributed to the amount of hard work he has put into perfecting his craft. Perhaps, this is one of the reasons why AROHAs are drawn to him.

2. TREASURE's JunKyu

YG Entertainment

Consistently ranking at number 1 on our idol ranking list of the most handsome idols in 2022, the data holds water as TREASURE's JunKyu is without a shred of doubt very stunning. His face card is one you can take to the bank and be guaranteed to get your money's worth as it simply never declines. Truly an idol that deserves to be on the adverts of a makeup brand as when it comes to beauty, he might as well be classified as the standard. With his handsome face on the covers of any product, you're bound to run out of stock.

3. P1Harmony's InTak

FNC Entertainment

InTak's visuals hold a level of power that is unfathomable. InTak oozes a level of appeal that is quite charismatic and alluring. He doesn't need to do much to seize attention, a look is enough to have your gaze locked on him for eternity. Simply put, once you get into the vortex that is InTak's visuals, there is no way out. His soft and smooth skin is one of his key features, perhaps a mask brand needs to dial FNC's number soon.

4. WonHo

Highline Entertainment

WonHo might have started getting ad deals now, but he deserves more. WonHo's duality is one of his key charms and his ability to emote in any kind of concept is remarkable. While we are admittedly swooning over his sculpted physique, what also keeps your gaze locked on him is his handsome face. When it comes to his looks, he keeps his makeup and skincare routine minimal. And frankly, he doesn't need to do much when barefaced he already looks so appealing. Cleansing is his standard routine and looking at his face, it does work for him, so perhaps a deal with a cleansing brand would be best. CeraVe, Cetaphil, Kiehls, and Neutrogena, do you need Highline's number?

5. SF9's ZuHo

FNC Entertainment

The male version of Venus, if perhaps he wasn't an idol, he'd be a successful model as he has the physique, visuals, and aura of one. Every bit of ZuHo's facial features makes him the right model for any kind of beauty brand. For his deep and intoxicating eyes, perhaps an eye makeup brand, for his shapely pointed nose, jewelry, for his supple lips, a lip balm, and for his soft and smooth skin, a mask, foundation, cleanser, etc. For ZuHo, the concepts are limitless, just like the power his striking visuals hold.

6. BAE173's Lee HanGyul

Pocket Doll Studio

Lee HanGyul is very talented and handsome and if he is on anything, we are definitely adding to the cart. Lee HanGyul's face is one you probably won't ever get tired of looking at. His fascinating facial features hold your gaze in intrigue and appreciation. From his mesmerizing eyes to his supple lips, his striking facial features make him the perfect model for any and all kinds of makeup brands.

7. SEVENTEEN's Joshua

PLEDIS Entertainment

Joshua is a visual that truly deserves more recognition and appreciation and frankly one who can quite easily be the face of any makeup brand. His prince-like visuals fit into any kind of concept with so much ease. He can exude an elegant, soft, and demure presence in one take or strong, alluring, and seductive in another. His duality in this aspect is quite uncanny and a plus for many brands who'd be able to reach and connect with a diverse audience and taste.