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        Anatomy Of Cool: What Makes "A Shop For Killers" So Incredibly Cool?

        We can all agree that "A Shop For Killers" is one of the coolest K-Dramas on air but what exactly is it that makes it so cool? Let's find out!

        Ishani Sarkar, Kpopmap Editor
        8 min to read  ·  Published : Feb 2, 2024 · Updated : Mar 19, 2024
        Anatomy Of Cool: What Makes "A Shop For Killers" So Incredibly Cool?

        Disney+

        One of the best K-Dramas on air right now is the Disney+ original "A Shop For Killers". Starring Lee DongWook, Kim HyeJun, Seo HyunWoo, Park JiBin, and many more talented actors, this novel-based K-Drama tells the story of a young woman who is suddenly thrown into a world of arms and assassins when her uncle mysteriously passes away.

        With extraordinary writing and cinematography, brilliant characterization, and outstanding acting, this K-Drama is quickly rising to the top of our "best action K-Dramas" list, but what anchors the audience to the core of the story is the exploration of human relationships - found family, belonging, and the unbreakable bonds that keep them glued together like destiny's chosen crew and in this case, it's more than just the green code of "murthehelp".

        Anatomy Of Cool: What Makes "A Shop For Killers" So Incredibly Cool?

        Disney+

        One of the simplest, most immediate, and visceral reactions to "A Shop For Killers," right from the opening scene, is that this is some cool stuff. The larger-than-life scale, the high stakes, and the direness of the situation that the viewer and the protagonist, JiAn (Kim HyeJun), are plunged into sans warning leave no time to rationalize what may be happening. The show thus begins in medias res, posing an immediate obstacle to overcome, grabbing our attention at once. This also allows for a back-and-forth between timelines, which is exactly what "A Shop For Killers" does, cleverly oscillating between revealing and concealing information, keeping the audience guessing.

        It is also revealed very early into the show that Jeong JinMan (played by Lee DongWook) is dead, but instead of repetitive flashbacks risking monotony, the non-linear narrative structure of "A Shop For Killers" allows for thrilling exposition while also evoking a sense of ambiguity, effortlessly posing the pivotal question - "Could Jeong JinMan be alive?". The more we know about the man, the cooler he gets, and the more likely this becomes.

        So, what exactly is cool about Jeong JinMan and his secret society of "murthehelp" or his adversaries "Babylon?" Let's find out.

        Spoiler Alert!

         

        The Anatomy Of Cool

        Everyone has different definitions of what is cool, but viewers of "A Shop For Killers", at least a majority of them, would agree that it is one of the coolest K-Dramas we have seen in a while. However, it is surprisingly difficult to pinpoint what exactly it is that makes "A Shop For Killers" so cool. To understand this, let's take a look at the famous MAYA principle, pioneered by the Father of Industrial Design - Raymond Loewy.

        MAYA stands for “Most Advanced Yet Acceptable”, and this is the key to coolness. MAYA reflects Loewy's philosophy of design, emphasizing a balance between innovation and familiarity. He believed that successful designs should push the boundaries of innovation but also remain acceptable and accessible to the public. In other words, Loewy advocated for designs that are ahead of their time yet still conform to the expectations and comfort levels of the intended audience. Striking this balance helps create products that are not only technologically advanced but also readily embraced by users and, ultimately, perceived as cool.

        So, it's not just the quality of being unconventional that makes something cool; it is being appropriately unconventional to shake up the existing scene yet familiar enough to make sure the audience connects with the content but also appropriately familiar so as to not be redundant.

        Anatomy Of Cool: What Makes "A Shop For Killers" So Incredibly Cool?

        Disney+

        An article by Caleb Warren and Margaret C. Campbell in the "Journal of Consumer Research" titled "What Makes Things Cool? How Autonomy Influences Perceived Coolness" takes this a step further, suggesting that coolness is directly related to the display of autonomy. The article defines "coolness" as follows: "coolness is a subjective and dynamic, socially constructed positive trait attributed to cultural objects (people, brands, products, trends, etc.) inferred to be appropriately autonomous".

        In other words, what is cool to you and what is cool to me are different, but this feeling may or may not change with time. However, that "something" is cool only because one thinks it is cool. Coolness is not its inherent quality. It is definitely a compliment, though! Most importantly, what makes us think it is cool are qualities that represent autonomy like "unconventionality, rebellion, individuality, authenticity, and independence" but only when they are present in just the right amount. The key lies in striking the perfect balance.

         

        How Does This Apply To "A Shop For Killers"? 

        Anatomy Of Cool: What Makes "A Shop For Killers" So Incredibly Cool?

        Disney+

        Before anything else, let's look at the very name of this K-Drama - "A Shop For Killers". Evoking curiosity and intrigue at once, we already know this is not going to be your usual K-Drama, and everything is not as it seems. On the one hand, it may be hard to believe that a "killer's shopping mall" exists, even more so when it is owned by someone's seemingly inconspicuous uncle with a hose business, but at the same time, it is not entirely impossible to the point of needing to suspend disbelief. Hence, balance.

        What amplifies this aspect further is the genre because, in essence, we have an action drama, a family drama, a coming-of-age drama, and a military drama - all in one!

        "A Shop For Killers" is an action drama with a heavy emphasis on arms and ammunition. From the very first episodes, we are presented with advanced technology, such as gun-mounted drones, killer robots, or lethal autonomous weapon systems (LAWS), but the show never crosses the line to sci-fi territory, which is what tethers the audience to the realism of the story. It is quite unlikely for the general public to be thoroughly educated about such warfare technology, which makes us inquisitive, but it's still relatively easy to understand and adapt to, which is reassuring.

        Similarly, the human aspect of the drama is strongly constructed, placing a focus on the relationships between JiAn and JinMan, JinMan's allies MinHye (Geum Hannah), Brother (Lee TaeYoung), and Pasin (Kim Min), JinMan's enemies - Lee SeongJo (Seo HyunWoo), Bale (Jo HanSun) and Bae JongMin (Park JiBin), and the fateful past they share. So, it's not as much the intricacy and complexity of the action scenes that make this drama so cool (although they do play a crucial part); it is the "who, what, why, how, where" of it all that does the trick. From assassins in the living room to mercenaries in a foreign country - the contextual appropriateness makes it cool.

        Then, we have the narrative structure of "A Shop For Killers". As mentioned earlier, the non-linear structure, constant back and forth between timelines, and the introduction of new characters in the past, making us wonder about their current state and alliances - all contribute to the stunning tension and novelty of the series. Lining up the events of the drama so far in their correct order would have left us with a singular conflict: Will JiAn make it out alive? Yet, by deconstructing the timeline, we are now left wondering about how many allies of murthehelp will come to "Green Code" JiAn's aid, why SeongJo and Bale fell out with JinMan, how Bale survived the explosion, how Bae JongMin tricked JinMan, and the biggest of all - if it's all just JinMan's grand plan to induct JiAn into murthehelp while getting rid of Babylon once and for all, which would perhaps imply that he faked his death after all.

        Anatomy Of Cool: What Makes "A Shop For Killers" So Incredibly Cool?

        Disney+

        By introducing the characters, allowing us to explore certain aspects of them, yet withholding enough information about them until an undetermined point of time to have us on edge, "A Shop For Killers" earns our empathy, reaffirms our familiarity with the characters when they appear again, while simultaneously divulging new information that challenges our understanding of them. Once again - the perfect balance to keep the audience engaged and intrigued. Cool, isn't it?

        Finally, the biggest factor that makes "A Shop For Killers" so unbeatably cool is its characters. With some of the most well-written characters, "A Shop For Killers" has already placed itself in a league above the rest.

         

        "A Shop For Killers" Characters - Everything Cool Is Here

        Jeong JinMan's most predominant and defining feature is his air of omniscience. JinMan is always a step (or twenty) ahead of everyone else and everything seems to go perfectly according to his plan, most of the time at least. He seems to know exactly how the course of events will pan out following his "death" and has prepared well in advance for it. He had their home renovated to be a safe house, had cameras and speakers set up everywhere, and has a living, breathing surveillance system in his basement. He prepared a handover guide with uncanny precision for JiAn's situation and even arranged for JiAn to start over in her new life after escaping from the shopping mall. There's no way such a man would be tricked by a kid into suicide. However, the fact that it was his niece's voice that he heard over the phone and his unwillingness to take even the slightest chance becomes his tragic flaw, ultimately leading to his downfall...or so we are led to believe.

        Lee DongWook's portrayal of this all-knowing, near-perfect being is gold-standard brilliance. The composure on his face at all times, born from the feeling of JinMan having everything under control as opposed to how flustered he can get with his Gen Z niece JiAn, is one of the most entertaining parts of the show and also the coolest! Jeong JinMan's web of connections, his level of preparation and foresight, and his fighting skills are pretty much superhuman. However, his bickering with JiAn, meddling in her love life, and being overprotective of his little girl endear him to us as an ordinary human being. When Jeong JinMan goes, "Listen Up, Jeong JiAn", we know it's going to be one of two things - he's about to drop the most life-changing survival tip on a random Thursday afternoon, or he's going to nag at JiAn again, and that duality of being unapproachable yet familiar is where his coolness lies.

        Anatomy Of Cool: What Makes "A Shop For Killers" So Incredibly Cool?

        Disney+

        Similarly, we have JiAn, who starts off with fear and doubt but grows to trust her own instincts and fights for murthehelp, thus developing high autonomy; Pasin and MinHye - fantastic fighters who wouldn't go against JinMan but have their own codes of conduct, hence displaying bounded but high autonomy; and Bae JongMin - a talented hacker with a gun to his head who acts on his moderate autonomy to strike a deal with Babylon to save his life. Even Brother, who seems to conform completely to JinMan's rules, has his own way of going about things, an example of moderate autonomy. All these characters are undoubtedly cool but in their own distinct ways.

        Anatomy Of Cool: What Makes "A Shop For Killers" So Incredibly Cool?

        Disney+

        On the other end of the autonomy spectrum, we have Bale - the primary antagonist of the show and a downright psychopath. Bale displays extreme autonomy. Not only is his behavior divergent from the norm, it is pure evil - not cool. Then, we have SeongJo, with low to no autonomy, working under Bale's command. Does this mean these characters are not cool? Well, not exactly. The show doesn't intend for these characters to be perceived as "cool" in the traditional sense of the word.

        Anatomy Of Cool: What Makes "A Shop For Killers" So Incredibly Cool?

        Disney+

        Bale elicits an intense, gut-wrenching fear in the audience. He is described as a soulless killing machine, and Jo HanSun does a tremendous job of bringing his character's darkness to light. SeongJo, on the other hand, evokes mild apprehension, irritation, and perhaps a bit of comic relief at best with his antics. However, he wouldn't dare move on his own, so there's not much cool about him, really. Nevertheless, the satoori does bring to mind a peculiar uniqueness of Bane's kind from "Batman", so he definitely knows how to make his presence known.

        In conclusion, the above framework of coolness, just like coolness itself, is definitely subjective, but it certainly puts things into one perspective. It will be interesting to see how much cooler "A Shop For Killers" gets in its final week. We're definitely tuning in, are you?

        Watch "A Shop For Killers" on Disney+.

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