There’s no doubt that a new K-Beauty product is always trending, especially when a K-Celeb is the face of said product. In recent news, we’ve seen big names like SEVENTEEN’s WonWoo named as the new model of Korean beauty brands like The Face Shop, ZEROBASEONE becoming the new faces of COLORGRAM, and RIIZE becoming the new models of ETUDE, and many more.

There is an abundance of K-Beauty brands with K-Celebs as the face/model/ambassador of the brand - and fans are dedicated to buying these products to support their favorite K-Pop idol or Korean actor. The Olive Young top product ranking (of Apr. 25, 2024) is a great example of this. Out of the 8 products shown, 4 of them have K-Celebs (namely MONSTA X's HyungWon, Go YounJung, 2AM's Jo Kwon, and ZEROBASEONE's Kim JiWoong) as the face of the product, which can increase the odds of consumers buying the product.

If you've ever wondered why brands opt to add celebrities to their marketing campaigns, a look at the following data from 2021 by LaunchMetrics proves the impact that Korean celebrities (namely BLACKPINK's Jennie and JiSoo, and BIGBANG's G-Dragon) have had on international luxury brands for fashion and cosmetics (which has only grown stronger since then).

If that is the impact that K-Celebs can have on international brands, then it goes without saying that they would have a similar impact on local K-Beauty brands, too.

However, recently fans have been raising the question wondering why K-Celebrities (especially veterans and big names) don't venture into creating their own cosmetics and beauty brands. If they did, surely they'd make a lucrative profit from their fans' support...

In the case of the Western world, artists like Beyoncé, Selena Gomez, and Rihanna have infiltrated the global beauty market with their respective brands. Beyoncé has recently gone viral for her content utilizing her hair care products Cécred, Selena Gomez has become a sensation on social media with her cosmetics brand Rare Beauty, and Rihanna has also created a cosmetics brand that is a staple on the dressing tables of many in the form of Fenty Beauty. So, why don't K-Celebrities leverage their fandoms and take the leap?

 

The K-Beauty Celebrity Cosmetics Landscape Is Not Non-Existent

If you're looking for K-Celebrity cosmetics, but feeling bleak because you can't find any, then don't despair. There is one brand that you can seek out!

That's not to say that K-Pop idols haven't ventured into creating their own cosmetics brands at all. Jeon SoMi is one of the first K-Pop idols to attempt her own cosmetics line.

 

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She launched the makeup brand GLYF which she had been working on since 2023.

Negative Reactions To A K-Celebrity Makeup Line

However, the product launch was met with some pushback from netizens as they questioned her intention/sincerity and the pricing of the product.

Some argued that Jeon SoMi's first product, the ILLUÉTTE Highlighter Palette (four colors) at 43,000 Korean won (about 31.39 USD), is too expensive.

Whilst this sentiment spread across communities, to be objective, similar celebrity brands in the West charge similarly or even more. The Fenty Beauty Killawatt Freestyle Highlighter (one or two colors) retails for 74,100 Korean won (about 54.02 USD) and the Rare Beauty Positive Light Silky Touch Highlighter (one color) retails for 25 USD (about 34,274 Korean won).

On the other hand, if you compare a similar highlighter palette (with 4 colors) from the Korean brand IPKN called the IPKN Flap One Face Palette, it retails for 32,000 Korean won (about 23.23 USD).

Note: all prices and conversions are as of Apr. 24, 2024.

Taking these brands into consideration, Jeon SoMi's product is slightly on the pricey side but not entirely out of reach. It is up to consumers to buy a product in their comfortable price range.

 

The Likeliness Of More K-Celebs Opening Brands In Future

Whilst K-Pop idols are at a career and popularity advantage to launch products in the form of beauty and fashion brands, there might be some hesitance on their part due to potential backlash from fans. Jeon SoMi is one case study, but so is former Girls' Generation member Jessica Jung, who faced backlash from her agency when trying to launch her current fashion brand BLANC & ECLARE.

Some fans perceive pursuing businesses like this as a distraction and a lack of dedication to being an idol. Even in the West, Rihanna has received a lot of backlash for not releasing music and focusing solely on her beauty brand, for example.

As K-Pop fandom prioritizes a relationship with the K-Pop idol, for instance, whilst there might be an outpouring of support for the idol's brand - fans might not like the change in focus.

There is also the issue of K-Pop idols losing out on much-needed brand deals essential to marketing their groups or themselves. This is because beauty brand models are usually tied to only promoting that specific brand due to exclusivity clauses in the contract.

Lastly, and naturally, creating a brand in a saturated market is also a huge risk that K-Celebs may not have the time or energy to take on. Especially in South Korea, where K-Beauty giants such as Olive Young rule the day, it might be difficult to navigate the brands under that umbrella and other competitors. Even a brand (distributor) as huge as Sephora (selling international brands) has had to close down operations in South Korea due to being unable to beat the local K-Beauty market.

If competition can be this fierce between distributors, then it will undoubtedly be just as fierce amongst actual brand competitors.

However, there is still hope that more K-Celebs will take the leap to create products that can help fans feel closer to or like them.

What do you think? Should more K-Celebs be starting beauty brands? Do you reckon that being the face of another K-Beauty brand and not starting their own is the best way for K-Celebs to be part of the K-Beauty industry?

Throughout the world of K-Dramas, various broadcasting stations bring numerous series to the home of fans all across the globe. One of these stations is the illustrious MBC. MBC is one of the most popular broadcasting channels, with its K-Dramas consistently placing in the best ratings list. The channel continues to deliver high-quality productions appealing to fans in South Korea and abroad. As such, MBC drama ratings rise to the very top, with many reaching record highs.

Here are the top MBC Dramas with the highest ratings since 2020!

 

1. "Knight Flower" - 18.4%

Starring Lee Hanee and Lee JongWon, the historical drama "Knight Flower" starred high in ratings and quickly reached high ratings. The drama gained even more popularity in its last weeks and reached the ratings of 18.4% with its final episode. In 2024, the drama broke the previous records held by "The Red Sleeve". The drama is available on Viki, Kocowa, Apple TV, and Prime Video.

 

2. "The Red Sleeve" - 17.4%

Among historical K-Dramas, "The Red Sleeve" was phenomenally made, filled with moments of romance and yearning that cannot be easily forgotten. Due to its massive success, it gained 17.4% ratings, making it the highest rated series among MBC K-Dramas from 2020 to 2023. Luckily for fans new and old, the K-Drama is available to watch on Rakuten Viki.

 

3. "Big Mouth" - 13.7%

"Big Mouth" made big waves during its initial run. The chemistry between Lee JongSuk and Girls' Generation's YoonA was magnificent, and combined with a compelling storyline, it became an immediate hit, reaching 13.7% ratings. The drama can be watched via streaming site Hulu.

 

4. "My Dearest (part 1 & 2)" - 12.9%

Starring NamKoong Min and Ahn EunJin, "My Dearest" gained massive success and tugged on the heartstrings of all its viewers with a total of 21 episodes. Reaching its highest rating of 12.9% with the final episodes, it puts the series as one of the most watched of MBC. "My Dearest" is currently available on Rakuten Viki and Kocowa.

 

5. "Wonderful World" - 11.4%

"Wonderful World" (2024) is a revenge and thriller drama starring Kim NamJoo and ASTRO's Cha EunWoo. The drama went viral on social media and the mysterious story caught attention. The drama peaked at 11.4% with its 9th, 11th, and 13th episodes. It started at 5.3%.

 

6. "Chief Detective 1958" - 10.1%

The retro crime drama "Chief Detective 1958" starring Lee JeHoon, Lee DongHwi, Choi WooSung, Yoon HyunSoo, and Seo EunSoo started with 10.1%. The drama started after "Wonderful World" and garnered a lot of attention to be able to start with such high ratings.

 

7. "The Veil" - 9.8%

Also starring NamKoong Min, "The Veil" kept audiences at the edge of their seats with its various twists and turns. Its captivating suspense allowed the drama to reach its highest ratings of 9.8%, landing it at number four among MBC dramas. "The Veil" is available to watch via Rakuten Viki or Kocowa.

 

8. "The Story of Park's Marriage Contract" - 9.6%

"The Story of Park's Marriage Contract" based on webtoon gained a lot of popularity. Bae InHyuk and Lee SeYoung's chemistry was amazing and the story was full of mystery so the drama gained a lot of viewers. The drama started at 5.6% and reached the highest rating of 9.6%.

 

9. "Tracer" - 9.0%

This MBC drama depicted the hard working performance of the National Tax Service. Featuring a cast with Yim SiWan, Go AhSung, Son HyunJoo, and much more, "Tracer" reached its highest rating at 9.0%, earning it the fifth spot among MBC dramas so far. "Tracer" is available on Rakuten Viki, Kocowa, and Wavve.

 

10. "The Golden Spoon" - 7.8%

"The Golden Spoon" is a webtoon-based drama that followed poor, yet studious Lee SeungCheon (BTOB's SungJae) and chaebol son Hwang TaeYong (Lee JongWon) as they switched lives during adolescence and adulthood. The drama explored the stark differences between the extremely rich and those living in poverty. While there were moments of crushing heartache, there were scenes of uplifting hope that lit up all the dark spaces in your heart. "The Golden Spoon" earned its highest ratings at 7.8% and is available on Disney+ and Hulu.

 

11. "Tomorrow" - 7.6%

While this webtoon-based drama had various moments of uplifting comedy, it also did an excellent job at exploring hard-hitting topics. This involved aspects of mental health, life after death and those left behind, as well as the will to live on. At its highest peak, "Tomorrow" earned 7.6% in ratings. This MBC K-Drama is available on streaming platform, Netflix.

 

12. "Doctor Lawyer" - 7.2%

Starring the iconic actor, So JiSub, "Doctor Lawyer" is a fusion of medical and law, providing the best of both worlds. As Han YiHan (So JiSub) searched for the truth, viewers could not help but remain by his side. With the help of its loyal viewers, the MBC drama reached its highest ratings of 7.2%, placing it at eighth on this list. "Doctor Lawyer" is currently available on Disney+ and Hulu.

 

13. "Kkondae Intern" - 7.1%

Adapted from the winning script from MBC's 2018 drama writing contest, "Kkondae Intern" follows the reversal of roles between Ka YeolChan (Park HaeJin) and Lee ManSik (Kim EungSoo). The office comedy provided viewers a reason to smile and laugh, week after week, and reached its highest ratings of 7.1%. "Kkondae Intern" is available to watch via Rakuten Viki and Kocowa.

 

14. "Dinner Mate" - 6.1%

A story of strangers to lovers, Kim HaeKyung (Song SeungHeon) and Woo DoHee (Seo JiHye) unexpectedly meet on Jeju Island. Bonding over their respective heartaches and love of food, they remain in contact and gradually fall for one another. "Dinner Mate" earned its highest ratings at 6.1% and is available to watch via streaming sites iQIYI and Prime Video.

 

15. "Find Me In Your Memory" - 5.4%

"Find Me In Your Memory" is a moving story between Lee JungHoon (Kim DongWook) and Yeo HaJin (Mun KaYoung). While the drama had its fair share of romance, it also offered moments of healing that aided broken souls everywhere. The drama earned its highest ratings at 5.4%, landing at eleventh among MBC K-Dramas. It is available to watch via Rakuten Viki and Kocowa.

 

16. "The Forbidden Marriage" - 4.9%

"The Forbidden Marriage" certainly had it all: a budding romance, a swoon-worthy second lead, a love triangle that broke your heart, and so much more. Audiences certainly agreed, sticking with the drama for every new episode, helping it reach its peak at 4.9% ratings. "The Forbidden Marriage" is available to watch on Prime Video, Rakuten Viki, and Kocowa.

 

17. "Kokdu: Season Of Deity" - 4.8%

"Kokdu: Season Of Deity" was filled with quirky characters, electrifying chemistry, and a romance that withstood the test of time. Switching between historical and modern, "Kokdu: Season Of Deity" had fans constantly coming back for more, earning 4.8% ratings. The MBC drama is made available to watch via Rakuten Viki and Wavve.

 

18. "When I Was Most Beautiful" - 4.7%

"When I Was Most Beautiful" is a heartbreaking love story featuring Oh YeJi (Im SooHyang) who is caught between brothers Seo Hwan (Ji Soo) and Seo Jin (Ha SeokJin). As they navigated feelings of love and jealousy, audiences remained glued to their seats, watching the story unfold. With the help of its dedicated viewers, the series earned 4.7% ratings, placing it at number fourteen among MBC K-Dramas. "When I Was Most Beautiful" is available to watch via Rakuten Viki and Kocowa.

 

19. "From Now On, Showtime!" - 4.6% & "The Game: Towards Zero" - 4.6%

Comedic with a touch of mystery, "From Now On, Showtime!" was able to captivate viewers with its lighthearted storyline and incredible lineup of actors. On the other hand, there was the more serious, thriller series "The Game: Towards Zero" which kept viewers shrouded in suspense. While two different genres, these series earned its highest ranking at 4.6%, tying at number fifteen among MBC K-Dramas.

Which of these MBC dramas is your favorite? Let us know in the comments!

 

Mental health is a major topic in the world. As society changes and the weight of the world becomes worse, many people deal with mental health issues in different ways. A common but serious mood disorder is depression. Many people experience depression and the condition can sometimes be hard to deal with. Depression takes away your enjoyment of things you once loved and is much more than simply feeling sad. The representation in media is a vast spectrum.

K-Dramas have broken the taboo of discussing depression in shows. Increasingly, more shows choose to address topics of depression and many of them have it as the main focus of their series. Each series is different in how they display their characters' coping mechanisms and symptoms of depression. These 6 K-Dramas address depression throughout the series but all have their unique ways of doing it. Here is how they differ and how K-Dramas have juggled such a difficult topic in their series.

 

1. "Daily Dose Of Sunshine" Shows Anyone Can Feel Depressed

Probably one of the most realistic depictions of depression in a series, "Daily Dose of Sunshine" talks about a kind nurse who works in a psychiatry hospital and tries to bring sunshine to her patients. Setting in a psychiatry hospital, the series dives deeply into depression and mental health issues for each episode. One that stands out the most comes from the main character herself, Jung DaEun played by Park BoYoung. Jung DaEun sees the mistreatment of mental health patients in society's eyes and has to juggle a difficult job. A tragedy from a patient she was close with sent her into a spiral of guilt and depression.

The drama depicts her depression as various forms of self-sabotage and emptiness. She goes as far as overworking herself, even though she doesn't want to work, to try and ignore her depression. "Daily Dose Of Sunshine" was impressive with their depiction of depression and reminding everyone that it does not have a certain look. People may not expect mental health workers to feel a certain way since their main job is to help others but depression is not linear and anyone can experience it.

 

2. "Our Blues" Reminds Us Depression Isn't Just "Feeling Sad"

"Our Blues" focuses on a hometown in Jeju and the daily lives of its residents. As they navigate the ups and downs of life, they must also face the problems that life randomly throws at them. Min SeonAh, played by Shin MinA, is a character in the series who suffers from depression. A single mother whose husband left her, the series shows just how much depression can affect a person's time. She has no organization and has a lack of interest in life.

It gets so severe that she even forgets to pick up her son from school because of her mental health. What makes it even more interesting is the choice of colors for her as she is often shown in a blue hue, showing her "blues" and depression. The series shows that depression can have varying effects. It isn't simply feeling sad; sometimes people can not function normally because of it.

 

3. "Doctor Slump" Shows That Depression Doesn't Have One Look

"Doctor Slump" further reminds us that depression does not have a certain look to it and even if someone seems "perfect" you never know their struggles. The main character HaNeul, played by Park ShinHye, is a perfectionist and wants to succeed in everything she does. So when she realizes she is depressed, she wants to ignore it, resulting in her feeling worse than before. Despite HaNeul's perfect demeanor, she is battling with her mental health and finds comfort in the male lead of the series.

"Doctor Slump" gave some clarity on what depression looks like. Many people may have the image of someone who is untidy, lazy, and cries all the time but that is not always the case. Depression can sometimes be the hard-working doctor who comes into work smiling or your classmate who tends to keep to themselves. The K-Drama tackled the issues and taboos of depression in a wonderful way.

 

4. "Juvenile Justice" Shows Negative Effects Of Depression

"Juvenile Justice" has a devastating but realistic depiction of depression in the series. This K-Drama follows the story of a judge who does not look kindly on juveniles in the system and various cases of juvenile delinquency cases. One plot line focuses on a group of students cheating on a major exam soon being exposed and tried. Kang ShinWoo, played by Kim JunHo, is the son of the main character, Kang WonJung. His father also happens to be the chief of the Juvenile Justice Division.

When ShinWoo is found to be involved in the cheating scandal, his father chastises him to the point he tells him if he plans to end his life, he shouldn't involve his family. This results in ShinWoo attempting to end his life, leading his father to feel an immense sense of guilt. However, this arc in the series shows that ShinWoo was severely depressed with his academics. He never seemed to do well like his brother and being the son of a prominent figure only made him feel even more inferior.

 

5. "Weak Hero Class" Shows Us Outside Forces Can Cause Depression

In a similar fashion to "Daily Dose Of Sunshine", "Weak Hero Class" addresses the main character's depression and his forms of self-sabotage. Our protagonist, SiEun played by Park JiHoon, comes from a broken home with neglectful parents. They are too busy to deal with him and most times they are not even at home. Without any guidance or support from them, he chooses to isolate himself from the world. He studies despite not enjoying it anymore.

He doesn't have friends and feels a sense of emptiness in his everyday life. SiEun's reasons for his depression show that many things can trigger someone into depression. "Weak Hero Class" did an amazing portrayal of how outside factors can negatively impact an individual to the point they can fall into depression.

 

6. "Sweet Home" Shows How Depression Is Not Linear

"Sweet Home" shows the many layers of depression and how sometimes people fall into it due to various factors building up over time. "Sweet Home" is about a boy who has to deal with mysterious monsters after a strange incident in his apartment. Our main character, Cha Hyunsoo played by Song Kang, intentionally isolates himself and plans to end his life due to his depression. Bullied in school, and isolated from his classmates and family, he has many layers to his depression and what led him to his decision. The major turning point in his mental health was when he was the only survivor of a car crash that ended the lives of his family.

The drama shows how this has built up over time with all of the tragic events in his lifetime. There was not one main reason for him to feel depressed but various factors affected him mentally. What makes "Sweet Home" so interesting is the use of horror and monsters as battles of mental health issues. Confronting and battling his inner monster in this series gives the illusion of tackling his inner turmoil and depression. The series hits the nail on the coffin when HyunSoo chooses to help himself. No one forces him out of his depression and it is not magically cured, it's something he will need to improve on because he wants to.

 

As more and more K-Dramas discuss the topic of depression, many of them will choose to talk about it in their unique ways. Whats important is that these series are bringing to light a serious topic that needs to be discussed more in media.