Gentle Monster's Official Instagram
Looking at the Hallyu wave, one of the first things you might notice could be the dazzling stage lights, heartrending K-Drama scenes, and the celebrities that stand at the helm. It's hard not to when they're cloaked in such extravagant charisma that you're eyes naturally fall their way. It's these qualities, and many more, that entice individuals to become interested in Korean entertainment as a whole.
But if there's one thing that the Hallyu wave has taught us, it's there's much more to the industry than the many celebrities that grace our television and computer screens. Other aspects include K-Beauty, K-Culture, and of course K-Fashion. While these stars might have an innate star aura, having the hair and the clothes of a celebrity certainly helps. And while it was difficult for international fans to replicate their favorite idol or actress' look before, it has become infinitely times easier now. There are an influx of online retailers that provide access to the hottest Korean fashion trends on the market, allowing us to become just like our favorite celebrities that pop up on our feed.
While clothing is certainly important, sometimes it's in the eyewear that brings out a series of different charms. One optical brand that has been rising in popularity is the ever popular Gentle Monster. It's become a brand known by everyone and despite its hefty price tag, many still consider purchasing a pair and adding Gentle Monster spectacles to their collection.
Humble Beginnings
Gentle Monster
Gentle Monster first opened its doors in 2011 by Kim HanKook. When the ideas for the brand were just coming together, he realized something significant: that much of the eyewear industry were more geared towards a Western audience. Creating Gentle Monster, he had the Korean people's face shape in mind, whose facial structures are inherently different from the Western part of the world. Using this initial desire to cater to the needs of the brand's original target market, he was able to lay down the foundations necessary to build his brand into what it is today.
Worldwide Acclaim
Gentle Monster
While Gentle Monster started their journey in the optical industry, they pride themselves in providing customers with a one of a kind, in-store experience. Each store across the globe is different in nature, but maintain the company's overall creative philosophy. Within its walls you'll be greeted by conceptual themes and striking designs that consistently change over time. As a customer, you'll want to revisit Gentle Monster for these brand new experiences curated by a dedicated team of designers themselves.
Gentle Monster
The CEO stated in a previous interview that he wanted to provide an exhibition-like experience to the consumer, so that "just as the products change, so do the environments in which they are presented." With this distinct concept and stylish designs, Gentle Monster was able to rise in popularity, catching the eye of celebrated celebrities.
Celebrity Collaborations
Gentle Monster is a brand that continues to build up its presence and is recognized by various celebrities, inside and outside of K-Pop. The brand has collaborated with such stars like BLACKPINK, various members of GOT7 such as Bambam and Jackson Wang, Stray Kids' Felix, 2PM's JunHo, and so much more. It has even partnered with gaming company Blizzard to produce special eyewear in reference to the popular multi-player game, Overwatch. With ties to such high profile celebrities, Gentle Monster has become a brand of high class elegance that could very well elevate your status by wearing them alone.
Gentle Monster has a large variety of different designs and styles, so it will be no trouble finding one that suits your taste. You can view these glasses through their official Instagram account and official online website. Whatever you choose, you'll be just as trendy as the hottest Korean celebrity dancing on stage or acting on screen.
Have you looked into buying something from Gentle Monster? What do you think of the brand?
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