Video )) MONSTA X – Jealousy (Relay Dance Ver.)
Video )) MONSTA X – Jealousy (Relay Dance Ver.)
< 1 min to read · Published : Apr 11, 2018 · Updated : Apr 26, 2023
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Video )) MONSTA X – Jealousy (Relay Dance Ver.)
haemil, Kpopmap EditorWanting to buy a K-Beauty product created by your favorite K-Celebrity? Find out about the K-Beauty landscape in that regard in this article.
Kay Sesoko, Kpopmap EditorThere’s no doubt that a new K-Beauty product is always trending, especially when a K-Celeb is the face of said product. In recent news, we’ve seen big names like SEVENTEEN’s WonWoo named as the new model of Korean beauty brands like The Face Shop, ZEROBASEONE becoming the new faces of COLORGRAM, and RIIZE becoming the new models of ETUDE, and many more.
There is an abundance of K-Beauty brands with K-Celebs as the face/model/ambassador of the brand - and fans are dedicated to buying these products to support their favorite K-Pop idol or Korean actor. The Olive Young top product ranking (of Apr. 25, 2024) is a great example of this. Out of the 8 products shown, 4 of them have K-Celebs (namely MONSTA X's HyungWon, Go YounJung, 2AM's Jo Kwon, and ZEROBASEONE's Kim JiWoong) as the face of the product, which can increase the odds of consumers buying the product.
If you've ever wondered why brands opt to add celebrities to their marketing campaigns, a look at the following data from 2021 by LaunchMetrics proves the impact that Korean celebrities (namely BLACKPINK's Jennie and JiSoo, and BIGBANG's G-Dragon) have had on international luxury brands for fashion and cosmetics (which has only grown stronger since then).
If that is the impact that K-Celebs can have on international brands, then it goes without saying that they would have a similar impact on local K-Beauty brands, too.
However, recently fans have been raising the question wondering why K-Celebrities (especially veterans and big names) don't venture into creating their own cosmetics and beauty brands. If they did, surely they'd make a lucrative profit from their fans' support...
In the case of the Western world, artists like Beyoncé, Selena Gomez, and Rihanna have infiltrated the global beauty market with their respective brands. Beyoncé has recently gone viral for her content utilizing her hair care products Cécred, Selena Gomez has become a sensation on social media with her cosmetics brand Rare Beauty, and Rihanna has also created a cosmetics brand that is a staple on the dressing tables of many in the form of Fenty Beauty. So, why don't K-Celebrities leverage their fandoms and take the leap?
If you're looking for K-Celebrity cosmetics, but feeling bleak because you can't find any, then don't despair. There is one brand that you can seek out!
That's not to say that K-Pop idols haven't ventured into creating their own cosmetics brands at all. Jeon SoMi is one of the first K-Pop idols to attempt her own cosmetics line.
She launched the makeup brand GLYF which she had been working on since 2023.
However, the product launch was met with some pushback from netizens as they questioned her intention/sincerity and the pricing of the product.
Some argued that Jeon SoMi's first product, the ILLUÉTTE Highlighter Palette (four colors) at 43,000 Korean won (about 31.39 USD), is too expensive.
Whilst this sentiment spread across communities, to be objective, similar celebrity brands in the West charge similarly or even more. The Fenty Beauty Killawatt Freestyle Highlighter (one or two colors) retails for 74,100 Korean won (about 54.02 USD) and the Rare Beauty Positive Light Silky Touch Highlighter (one color) retails for 25 USD (about 34,274 Korean won).
On the other hand, if you compare a similar highlighter palette (with 4 colors) from the Korean brand IPKN called the IPKN Flap One Face Palette, it retails for 32,000 Korean won (about 23.23 USD).
Note: all prices and conversions are as of Apr. 24, 2024.
Taking these brands into consideration, Jeon SoMi's product is slightly on the pricey side but not entirely out of reach. It is up to consumers to buy a product in their comfortable price range.
Whilst K-Pop idols are at a career and popularity advantage to launch products in the form of beauty and fashion brands, there might be some hesitance on their part due to potential backlash from fans. Jeon SoMi is one case study, but so is former Girls' Generation member Jessica Jung, who faced backlash from her agency when trying to launch her current fashion brand BLANC & ECLARE.
Some fans perceive pursuing businesses like this as a distraction and a lack of dedication to being an idol. Even in the West, Rihanna has received a lot of backlash for not releasing music and focusing solely on her beauty brand, for example.
As K-Pop fandom prioritizes a relationship with the K-Pop idol, for instance, whilst there might be an outpouring of support for the idol's brand - fans might not like the change in focus.
There is also the issue of K-Pop idols losing out on much-needed brand deals essential to marketing their groups or themselves. This is because beauty brand models are usually tied to only promoting that specific brand due to exclusivity clauses in the contract.
Lastly, and naturally, creating a brand in a saturated market is also a huge risk that K-Celebs may not have the time or energy to take on. Especially in South Korea, where K-Beauty giants such as Olive Young rule the day, it might be difficult to navigate the brands under that umbrella and other competitors. Even a brand (distributor) as huge as Sephora (selling international brands) has had to close down operations in South Korea due to being unable to beat the local K-Beauty market.
If competition can be this fierce between distributors, then it will undoubtedly be just as fierce amongst actual brand competitors.
However, there is still hope that more K-Celebs will take the leap to create products that can help fans feel closer to or like them.
What do you think? Should more K-Celebs be starting beauty brands? Do you reckon that being the face of another K-Beauty brand and not starting their own is the best way for K-Celebs to be part of the K-Beauty industry?
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Brace yourselves, K-Pop fans, as the upcoming month of April 2024 is set to be filled with even more exciting debuts and comebacks. Check out April 2024 K-Pop Comeback/Debut Schedule🫡.
Song, Kpopmap EditorBrace yourselves, K-Pop fans, as the upcoming month of April 2024 is set to be filled with even more exciting debuts and comebacks. Check out the April 2024 K-Pop Comeback/Debut Schedule.
In this post, you can see the artists’ debut, comeback, K-Drama OST, and special Music all in one place!
Which comeback and debut will have you waiting in anticipation?
Let's find out who's making a comeback this April and what songs they're coming back with at a glance!
You can check the list below!
April 2024 K-Pop Comeback/Debut Schedule
1st Mini Album "BABYMONS7ER"
6th Mini Album "minisode 3: TOMORROW"
1st Mini Album "MANITO"
1st Single 'Renegade'
Debut Single 'Locked On'
6th Digital Single '청혼하지 않을 이유를 못 찾았어'
1st Single 'NOWADAYS'
Digital Single ‘Officially Cool’
Mini Album "Off The Beat"
1st Single Album 'Midas Touch'
2nd Mini Album "Catch The Young: Fragments of Odyssey"
4th Single Album "Beautiful MAZE"
2nd Digital Single 'IMMM'
Digital single 'Could It Be' (pre-release)
8th Mini Album "BEAUTIFUL SHADOW"
2nd Digital Single 'Blush'
1st Full Album "YouthChapter1 : YOUTH DAYS"
1st Single 'DRIVE'
Debut 1st EP "Bomb"
Single 'Again'
2nd Mini Album "REBOOT"
2nd Mini Album "HOW?"
2nd Mini Album "One of a Kind"
'서, 어른'
3rd Mini Album "Planet Nine: ISOTROPY"
Single 'PSYCHIC (ver. Korea)'
Debut Album "Hello world code: J Ep.1"
"essential; With Artist" Project Single 'By Your Side'
Debut / 1st Mini Album "BE;WAVE"
Prologue Single 'Impossible'
Single 'Better'
3rd Mini Album "Planet Nine : ISOTROPY"
3rd Full Album "my fuxxxxx romance"
1st Mini album "YOUTH"
3rd Mini album "I LIKE THE WAY"
1st Mini album "YUQ1"
6th Mini album "NEW QUEST: JUNGLE"
2nd Mini album "Affection"
Single 'MIRROR'
3rd Mini Album Pre-release Song 'SWEAT'
11th Digital Single 'SPOT! (feat. Jennie)
'새벽 감송' Project 1 'Late Night'
Best album "17 IS RIGHT HERE"
2nd EP "IVE SWTICH"
1st Mini Album EP "BEAT by 82"
2nd Mini Album "COLOURS"
1st Full Album "Troubleshooting"
BTOB's Lee ChangSub
Did you finish checking the April 2024 K-Pop Comeback/Debut Schedule? If you are curious about Kpopmap's May 2024 comeback & debut schedule, you can check it out at the link below!
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Check out Kpopmap's library of K-Pop boyfriend quizzes and get playing!
Kay Sesoko, Kpopmap EditorEvery K-Pop fan chooses a bias, yet every K-Pop fan knows that sometimes having a particular bias is not a choice. Sometimes your bias chooses you. There's just a special charm that they have that grabs a hold of you.
It is always fun to imagine how compatible you and your bias are, or if your biaswrecker is going to come in and steal their spotlight.
At Kpopmap, we have an extensive library of K-Pop boyfriend quizzes where you can test the power of fate when it comes to you and your bias/biaswrecker. You can see if you'll choose your bias or if a biaswrecker will choose you.
Here is a list of all of the boyfriend quizzes on the Kpopmap website. We have a number of other quizzes on the site too, so make sure to check them out here!
If you are interested in girl group quizzes, check them out in this article, too.
Note: This list will be regularly updated, so keep an eye on it!
QUIZ: Which A.C.E Member Has A Crush On You?QUIZ Nov 30, 2021
QUIZ: Which ASTRO Member Has A Crush On You?QUIZ Apr 21, 2021
QUIZ: Make Some Choices On A Blind Date And We Will Reveal Which ASTRO Member It Is WithQUIZ Jun 6, 2022
QUIZ: Which ATEEZ Member Makes Your World Move And Will Have You Join His 'Guerrilla'?QUIZ Jul 26, 2022
QUIZ: Which ATEEZ Member Is Your Ideal Type?QUIZ Jan 31, 2023
QUIZ: Which ATEEZ Member Will Be Your Boyfriend?QUIZ Jun 22, 2023
QUIZ: Which CIX Member Will Confess To You?QUIZ Sep 24, 2020
QUIZ: Which CIX Member Is Your Ideal Type?QUIZ Apr 11, 2023
QUIZ: Which DRIPPIN Member Has A Crush On You?QUIZ May 19, 2021
QUIZ: Which ENHYPEN Member Is Your Ideal Type?QUIZ Jun 19, 2023
QUIZ: Which EXO Member Will Be Your Boyfriend?QUIZ Mar 16, 2023
QUIZ: Who Is Your iKON Boyfriend?QUIZ Jun 29, 2018
QUIZ: Which iKON Member Will Be Your Boyfriend?QUIZ May 24, 2022
QUIZ: Who Is Your JBJ Boyfriend?QUIZ Apr 11, 2018
QUIZ: Which JUST B Member Is Your Ideal Type?QUIZ Feb 28, 2023
QUIZ: Where Would Kang Daniel Confess To You?QUIZ Mar 10, 2021
QUIZ: Which LUN8 Member Is Your Ideal Type?QUIZ Jul 31, 2023
QUIZ: Which MONSTA X Member Will Introduce You As His Girlfriend In Front Of His Friends?QUIZ Apr 18, 2019
QUIZ: Which MONSTA X Member Will Take You On A Christmas Shopping Date This December (Includes FanFic)QUIZ Nov 29, 2022
QUIZ: Which NCT 127 Member Will You Go Out With?QUIZ Aug 26, 2020
QUIZ: Which NCT 127 Member Will Be Your Baddie?QUIZ Sep 27, 2022
QUIZ: Which ONEUS Member Will Be Your Boyfriend?QUIZ Jun 28, 2022
QUIZ: Throw A Party & We'll Tell You Which P1Harmony Member Would Fall In Love With You At First SightQUIZ Apr 26, 2022
QUIZ: Who Is Your RAINZ Boyfriend?QUIZ Apr 27, 2018
QUIZ: Which RIIZE Member Has A Crush On You?QUIZ Nov 9, 2023
QUIZ: Which K-Pop Boy Group Will Ask You To See The Cherry Blossoms With Them This Spring?QUIZ Mar 29, 2022
QUIZ: Which TEMPEST Member Will You Rock Couple Sweaters And Go On A Date With This Fall?QUIZ Oct 20, 2022
QUIZ: Who Is Your TREASURE Boyfriend?QUIZ Aug 24, 2021
QUIZ: Which TXT Member Will Ask You Out?QUIZ May 27, 2021
QUIZ: Who Is Your TXT Boyfriend?QUIZ May 29, 2023
QUIZ: Which TXT Member Is Your Ideal Type?QUIZ Apr 7, 2023
QUIZ: Which TXT Member Will Have A Crush On You?QUIZ Feb 17, 2024
QUIZ: Who Is Your UNB Boyfriend?QUIZ Apr 24, 2018
QUIZ: Who Is Your VAV Boyfriend?QUIZ May 18, 2018
QUIZ: Who Is Your VICTON Boyfriend?QUIZ Nov 26, 2019
QUIZ: Which WEi Member Is Your Ideal Type?QUIZ Jan 3, 2023
QUIZ: Which xikers Member Is Your Ideal Type?QUIZ Oct 23, 2023
Do you have any boyfriend quizzes that you would like us to create? Leave a comment down below!
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Are you interested in MONSTA X?
QUIZ: Which MONSTA X Member Will Take You On A Christmas Shopping Date This December (Includes FanFic)
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