5 K-Pop Idols Who Have Modeled For K-Beauty Brand ETUDE In Recent History

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K-Pop idols train tirelessly in order to stand on stage and present their best selves to their fans. They reach the highest notes, execute the most complex dance moves, and look spectacular while doing it. Now more than ever, the entire globe has come to know the power of K-Pop as a genre and the impact artists can have on their fans.

The K-Beauty industry and K-Pop go hand in hand, as companies like ETUDE (formerly known as Etude House) employ various artists to model and promote their products. ETUDE has a long history, becoming a trusted name in the beauty industry. Much of their success can be attributed to their high quality products, as well as the people who endorse them.

With that in mind, let's take a look at some of the idols who have modeled for ETUDE in recent history!

1. Red Velvet

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Red Velvet are K-Pop powerhouses who have played an integral part in pushing the music genre forward. They've produced incredible music, fueled by their passionate and mesmerizing personalities both on and off camera. They endorsed a variety of different products for ETUDE, including lipsticks, base makeup, and so much more.

2. FANATICS' DoAh

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DoAh first rose to fame through her appearance in Mnet's "Produce 48". Fans couldn't help but fall in love for her bubbly charms and endearingly cute personality. Even beauty brand ETUDE couldn't deny her apparent charms as they enlisted her to join their ever-growing list of iconic models. Even now the idol's face can be seen all across ETUDE's social media platforms, endorsing a multitude of different products.

3. Golden Child's Choi BoMin

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Within the K-Pop scene, makeup is used by everyone, regardless of gender. This makes it possible for even male idols to become the face of beauty brands everywhere. Golden Child's BoMin previously became one of the few male K-Pop idols to model for the K-Beauty company. At the time, netizens praised ETUDE for their model selection, as BoMin exuded boyfriend material aura that everyone loved. Although his contract with ETUDE ended, fans continue to fondly recall the various eye-catching photographs this partnership produced.

4. LE SSERAFIM's Kazuha

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LE SSERAFIM just recently made a comeback with their newest mini album, "EASY", and continue to showcase why they've become one of the leaders of their generation. With such an immense impact on the K-Pop industry, it seems like an 'EASY' decision for any brand to choose one of the members as a model. In ETUDE's case, they decided to partner with the bright and vibrant Kazuha. Making the transition from ballet to idol life, she's an absolute natural on stage. But outside of the spotlight, she has a fresh, revitalizing image that's perfect for the K-Beauty brand.

5. SHINee

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ETUDE has a history of bringing on big names to model for their products, raising the hype and interest from the public. SHINee does this and so much more, speaking to their veteran status in the scene. They previously acted as the brand's main models close to a decade ago, but stepped away due to other commitments. However, they've retained a friendly working relationship with one another as the iconic idol group was recently seen advertising ETUDE's beauty products. As SHINee modeled for the Replay collection, fans couldn't help but fill up their shopping carts on ETUDE's website, purchasing items the SM boy group endorsed.

Have you purchased anything from ETUDE because of these idols? What's your favorite product from K-Beauty brand ETUDE?