Fashion Week is upon us and if you're a HIDDEN KARD, there couldn't have been a prouder moment than when KARD's BM walked for the first time ever on the prestigious runway of Milan Fashion Week for BOSS X Russell Athletic! In addition, he's completely booked for the entire Fashion Week and will be heaving to Paris next for Paris Fashion Week!
The core value of this collection is luxury athleisure combined with retro elements from the 70s and 80s. It is undeniable that BM is the very human representation of the same. With platinum blonde hair, BM looks stunning, to say the least. Even with supermodels Gigi Hadid and Irina Shayk on the runway, all eyes were on BM.
BM took HIDDEN KARD along on the journey through various updates on his Instagram account @bigmatthewww. This isn't his first foray into the fashion world, however. BM has his very own fashion brand called "STAYDIUM" which focuses on a similar aesthetic of style and comfort.
With Paris Fashion Week on the itinerary next, we're excited to see BM on the runway again!